Tuesday, 8 July 2025
28.7 C
Singapore
28.8 C
Thailand
19.1 C
Indonesia
29.1 C
Philippines

9 ways to use FOMO marketing to boost your business

You’re missing out if you’ve never heard of FOMO Marketing. Exactly as it sounds, this marketing technique uses customers’ FOMO — or fear of missing out — to drive website traffic and ultimately boost sales.  Who hasn’t felt FOMO before? It’s all around us, whether on social media or in real life, and it affects […]

You’re missing out if you’ve never heard of FOMO Marketing. Exactly as it sounds, this marketing technique uses customers’ FOMO — or fear of missing out — to drive website traffic and ultimately boost sales. 

Who hasn’t felt FOMO before? It’s all around us, whether on social media or in real life, and it affects young people, especially strongly. The event management and ticketing website Eventbrite assesses that approximately 69% of millennials have experienced FOMO at some point, and an additional 33% have purposely tried to make others feel like they are missing out. 

The psychological phenomenon of FOMO goes back to the time of our ancestors when early humans had to compete for scarce resources to survive. But, in today’s culture, businesses are increasingly hopping on the FOMO train as well. 

For example, you can use FOMO Marketing — and the accompanying feelings of jealousy, envy, or sadness — when hosting events. You can limit the number of attendees and even live-stream gift giveaways or other significant events to show customers at home what they’re missing out on. 

Additionally, you can use FOMO Marketing when you’re brainstorming social media posts or building your website. Try putting a countdown clock on your website to create a sense of urgency and, on social media, borrowing a page from the Snapchat playbook and letting your content expire. 

Fundera created an interesting infographic that explains nine unique ways you can use FOMO Marketing in your business. 

How to use FOMO Marketing in your business

Hot this week

China’s smartphone shipments fall 21.8% in May, marking the sharpest 2025 decline yet

China’s smartphone market declined 21.8% in May 2025, with local brands taking the hardest hit amid fewer new launches and shifting buyer habits.

WWE 2K25 confirmed for Nintendo Switch 2 launch on 23 July

WWE 2K25 will launch on Nintendo Switch 2 on 23 July, offering full game features, new content, and multiple special editions.

Self-driving shuttles to begin rolling through Punggol by late 2025

Self-driving shuttles will launch in Punggol by late 2025, bringing autonomous public transport to Singapore neighbourhoods for the first time.

Xiaomi opens new store at City Square Mall and launches Shopee presence in Singapore

Xiaomi opens its ninth store in Singapore at City Square Mall and launches its official Shopee store with promotional offers across both platforms.

Mainland investment boom lifts Hong Kong’s market

Chinese firms turn to Hong Kong listings after mainland investors spend US$93B on stocks, eyeing global growth and fresh funding sources.

Huawei defends AI model amid claims of using third-party code

Huawei denies using third-party models to train its latest AI, despite claims from a whistleblower and rising competition in China's tech sector.

AI will make cyber defence harder unless you think like a hacker

Cyber experts warn that AI is making cyber attacks smarter, urging firms to adopt a hacker mindset and prepare through simulations.

Persona 5: The Phantom X finally arrives in Southeast Asia

Persona 5: The Phantom X launches in Southeast Asia with a fresh story, fan-favourite characters, and a special event running until July 31.

TikTok may dodge US ban with new app and ownership deal

TikTok could avoid a US ban with the launch of a new app on September 5 and a possible sale to non-Chinese investors, including Oracle.

Related Articles

Popular Categories