Tuesday, 16 September 2025
28.2 C
Singapore
32.1 C
Thailand
29.4 C
Indonesia
27 C
Philippines

Apple’s Mac Pro gets a tease from IKEA in hilarious new ad

When your brand is as big and famous as Apple, people are going to make fun of you no matter what you do. That’s precisely what happened when Apple announced its new Mac Pro at the 2019 Worldwide Developer Conference (WWDC). And fans couldn’t help but liken the offering to an overpriced cheese grater. Despite […]

When your brand is as big and famous as Apple, people are going to make fun of you no matter what you do. That’s precisely what happened when Apple announced its new Mac Pro at the 2019 Worldwide Developer Conference (WWDC). And fans couldn’t help but liken the offering to an overpriced cheese grater.

Despite its top-tier hardware specs such as a 28-core Intel Xeon processor and an Afterburner movie-editing graphics card, the new US$6,000 Mac Pro has been replaced with a rugged aluminum look that oozes industrial charm.


And to get in on the joke, the furniture giant, IKEA Bulgaria, together with an ad agency called The Smarts, has launched this cheeky ad for its own lookalike product. The prominent “Designed for Apples” tagline aside, the ad takes a dig at Apple’s Mac Pro in numerous ways: To start, Ikea’s iDEALISK grater is displayed with the holes facing forward, much like the Mac Pro’s 2019 design. iDEALISK features a lowercase “i,” which copies Apple’s branding for the iPhone and iPad.

It’s a subtle but smart piece of copywriting from the agency. And it’s all the more effective because thanks to this ad we now know that you can pick up a stainless steel cheese grater from IKEA for just 3,99LV (US$2.30). So if your budget won’t stretch to a Mac Pro, this could be a bargain way to get something of the same aesthetic.

Hot this week

XPENG highlights AI-powered mobility at IAA Mobility 2025

XPENG unveils AI cars, flying vehicles, and robots at IAA Mobility 2025, with plans for Level 4 autonomous cars and a European R&D centre.

ASUS routers dominate PCMag awards with record wins

ASUS routers win big at the 2025 PCMag Readers’ and Business Choice awards, sweeping all major home and office networking categories.

Agora expands OpenAI partnership to strengthen conversational AI offerings

Agora expands its partnership with OpenAI, integrating the Realtime API into its platform to power more natural multimodal conversational AI.

Samsung may launch a super-sized foldable phone in 2026

Samsung is reportedly planning a new super-sized foldable phone for 2026, joining the Galaxy Z Flip and Fold series.

Apple launches iPhone 17 with brighter display, smarter cameras, and faster performance

Apple introduces the iPhone 17 in Singapore with smarter cameras, a brighter display, faster performance, and new trade-in offers.

Biwin unveils Mini SSD, a tiny storage device that could replace microSD cards

Biwin launches Mini SSD, a tiny yet powerful storage device that could replace microSD cards if industry standards are adopted.

Apple brings major upgrades to Powerbeats Pro 2 with iOS 26

Apple adds heart rate, fitness, and smart usability upgrades to Powerbeats Pro 2 with iOS 26, launching on 15 September.

UltraGreen.ai secures US$188 million anchor investment at US$1.3 billion valuation

UltraGreen.ai secures US$188 million anchor investment led by 65EP, Vitruvian, and August, valuing the firm at US$1.3 billion.

ConnectingDNA launches AI-powered DNA wellness marketplace in Singapore

ConnectingDNA launches the world’s first AI-powered DNA wellness marketplace in Singapore, offering personalised health insights and secure data protection.

Related Articles

Popular Categories