Wednesday, February 21, 2024

Felicia Calle

Felicia is a senior writer at Tech Edition. She lives in Australia and plays a lot of Pokémon. Her fascination with tech began in the 90s, and she loves to update readers on the best tech deals on the internet. When she’s not writing, you’ll find her travelling around the world.

Navigating the ethical landscape of AI in marketing

From efficiently analysing customer data to creating personalised ad campaigns, AI has changed the marketing landscape. Learn how AI in marketing can be used fairly and respectfully, while creating engaging experiences for customers.

Is hybrid work culture the new norm?

The world of work, as we once knew it, is morphing into something entirely different. A mere glance at recent headlines paints a vivid...

The secrets to mastering TikTok SEO for greater reach

In a short span of time, TikTok has transformed from a fledgling app into a behemoth of the digital space. It's not just a...

Compliance regulation: What it is and how to stay compliant?

Explore the critical role of compliance regulation in business, covering its importance, benefits, and tips for maintaining a culture of transparency and accountability to mitigate risks and foster sustainable growth.

Green marketing can be the key to your unique selling proposition

Discover how green marketing can serve as a unique selling proposition for your business. Learn how to attract a committed customer base and set your brand apart.

Crafting the ultimate startup pitch to secure funding

Amidst the relentless startup scene, one key differentiator between those that succeed and those that falter is the ability to raise funds. Yet, it's...

Snapchat: What happened to it and its current strategy amidst the rise of TikTok

For Snapchat, the rise of TikTok posed an existential problem. How could it differentiate itself in a world where its unique selling proposition was no longer unique?

Building a strong brand identity for your startup

In a business landscape saturated with innumerable options and competitors, a robust brand identity is no longer a luxury but a quintessential necessity. Today's...