Dreame unveils Nebula 1 electric supercar concept at CES 2026
Dreame surprises CES 2026 with the Nebula 1, a 1,876hp electric supercar concept that signals bold ambitions beyond home appliances.
A company best known for robot vacuum cleaners has surprised the automotive world by unveiling an electric supercar concept at CES 2026. Dreame, which makes home appliances such as robotic cleaners and smart household devices, used the Las Vegas technology show to present the Nebula 1, a high-performance electric car aimed at the very top end of the market.
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The appearance of the Nebula 1 marks an unexpected move for a brand associated with cleaning technology rather than cars. Dreame’s decision to step onto the CES show floor with a supercar reflects the growing overlap between consumer electronics and electric vehicle development, where software, motors and battery technology increasingly sit at the centre of both industries.
While the Nebula 1 remains a concept, Dreame made clear that it is not intended as a one-off design study. The company used its debut to signal serious intent, positioning the car as both a showcase of its engineering ambitions and a potential future product.
An unexpected entrant to the supercar arena
Dreame’s move into electric performance cars has raised eyebrows largely because of the company’s background. It has built its reputation on household appliances, particularly robot vacuum cleaners, which rely heavily on compact motors, sensors and software-driven optimisation. These same technologies are now core to modern electric vehicles, providing a possible explanation for the company’s confidence in leaping.
The unveiling took place alongside Dreame’s latest smart home products, positioning the Nebula 1 within the broader consumer technology context of CES. Rather than presenting itself as a traditional car manufacturer, Dreame framed the vehicle as an extension of its broader research and development work in electric motors and intelligent systems.
Industry observers note that Dreame is not alone in crossing industry boundaries. Technology firms and electronics brands have increasingly pursued automotive projects, attracted by the rapid growth of the electric vehicle sector and the lower mechanical complexity compared with combustion engines. In that sense, the Nebula 1 reflects a wider trend rather than a completely isolated experiment.
Nebula 1 design and performance ambitions
Visually, the Nebula 1 follows many familiar supercar cues, with a low stance, aggressive bodywork and prominent aerodynamic elements. However, the car breaks from tradition in its proportions. It is longer than most two-door supercars and features four doors, suggesting an attempt to combine extreme performance with a degree of everyday usability.
The body structure uses a mix of carbon fibre and high-strength steel, a combination intended to balance rigidity, weight and safety. Despite multiple aerodynamic components, Dreame claims the Nebula 1 achieves a drag coefficient of just 0.185, placing it among the most aerodynamically efficient road cars ever announced.
Performance figures are equally ambitious. The Nebula 1 is powered by four electric motors with a combined output of 1,876 horsepower. This places it in the same bracket as other electric hypercars currently attracting attention in China and beyond. Dreame says the car can accelerate from 0 to 100km/h in 1.8 seconds, highlighting the instant torque advantages of electric drivetrains.
Dreame did not allow journalists to view the interior of the concept at CES. As a result, details about cabin layout, seating comfort and technology remain unknown. Given the car’s low-slung profile and four-door design, there is particular interest in how Dreame intends to package four seats without compromising the sleek exterior proportions.
Production plans and Dreame’s wider strategy
Although the Nebula 1 is officially described as a concept, Dreame indicated that production plans are already under consideration. The company said it aims to begin manufacturing as early as later this year at a newly built facility near Berlin, Germany. If realised, this would represent a rapid transition from concept to production for a newcomer to the automotive sector.
Pricing has not been disclosed, but Dreame suggested the Nebula 1 would be competitively priced with established supercars from brands such as Ferrari and Lamborghini. That would place it firmly in the ultra-premium segment, where exclusivity and performance often outweigh brand heritage for early adopters.
The Nebula 1 was not the only announcement from Dreame at CES 2026. The company also introduced a range of new smart home appliances, reinforcing the idea that the supercar is part of a broader push to showcase technical expertise rather than a pivot away from its core business. Whether Dreame can successfully balance both worlds remains to be seen.
For now, the Nebula 1 stands as one of the more surprising reveals at CES 2026. It underlines how quickly the boundaries between technology sectors are blurring, and how electric vehicles continue to attract new players willing to challenge established automotive names.
