Sunday, 14 September 2025
27.8 C
Singapore
27.4 C
Thailand
19.7 C
Indonesia
27.6 C
Philippines

Google search traffic remains steady despite new AI search engines

Google's search traffic remains steady despite new AI search engines, showing a 1.4% growth from May 2023 to May 2024, maintaining its dominance.

Google Search traffic remains strong despite the emergence of new AI search engines and AI-based search features. Competing AI search engines, including OpenAI’s ChatGPT and Microsoft’s Copilot, have not significantly impacted Google’s search queries.

Google’s growth amidst competition

According to new data from Datos’ clickstream panel, analysed by Sonata Insights and discussed in detail by Rand Fishkin at Sparktoro, Google experienced a slight increase in traffic from May 2023 to May 2024. The data shows that Google’s desktop visits grew by 1.4% during this period. Fishkin reported, “In May of 2024, Google had slightly more desktop visits than they did in May of 2023 (+1.4% growth), while the largest of the AI search players by this metric (Perplexity) saw a 42% growth, reaching 15.69 million visits.”

Fishkin emphasised Google’s dominance by noting, “Google had more than 290 times the number of search users as Perplexity in May.” He explained that Google’s users conducted approximately “200 searches per month,” compared to Perplexity’s users, who averaged about 15 searches. Perplexity’s users are only about 7.5% as active as Google’s.

Further insights and analysis can be downloaded on Datos blog, which provides a comprehensive look at search engine traffic and usage.

Google’s market share remains strong

Previous concerns about Google losing market share to Bing in May proved unfounded. Predictions about the slowing of traditional search engines have yet to materialize. Google’s search market share remains significant, indicating its continued dominance in the field.

Despite the rise of AI search features and speciality engines, Google’s substantial market share persists. Whether this will change over time remains to be seen, but for now, Google remains a leading player in the search engine market.

Hot this week

CASETiFY unveils new iPhone 17 cases with enhanced protection and style

CASETiFY launches its iPhone 17 collection with upgraded cases and accessories, offering stronger protection, fresh designs, and more customisation.

Sony showcases connected media ecosystem at IBC 2025

Sony highlights advanced media production tools and sustainable innovation at IBC 2025, showcasing AI, cloud, and virtual production.

Samsung may launch a super-sized foldable phone in 2026

Samsung is reportedly planning a new super-sized foldable phone for 2026, joining the Galaxy Z Flip and Fold series.

Amazon plans AR glasses for delivery drivers as early as next year

Amazon is developing AR glasses for delivery drivers, aiming to launch next year with built-in navigation and delivery guidance tools.

Maxicare adopts Agentforce to streamline dental authorisations

Maxicare adopts Salesforce’s Agentforce to automate dental authorisations, improving clinic efficiency and member healthcare services.

Asus unveils US$4,000 ProArt P16 with 4K tandem OLED and RTX 5090

Asus launches its ProArt P16 laptop with a 4K tandem OLED, RTX 5090 GPU, and creator-focused features, priced from US$1,999.

Lenovo unveils Legion Go 2 handheld with OLED display and higher price tag

Lenovo launches the Legion Go 2 handheld with an OLED display, upgraded specs and a higher starting price of €999 at IFA 2025.

Samsung could launch two Galaxy Z Fold8 models in 2026

Samsung may release two Galaxy Z Fold8 models in 2026, including one with a square-like screen, alongside the Galaxy Z Flip8.

Apple brings new health features to older Watch models

Apple adds hypertension notifications and Sleep Score to older Watch models with watchOS 26, expanding health tools beyond its newest devices.

Related Articles

Popular Categories