In brief: Sequoia-backed beauty tech startup Yours raises US$3.5M seed round

by Smarty
  • Yours, a Singapore-based beauty tech startup has raised US$3.5 million in its seed round from Sequoia’s Surge accelerator, Global Founders Capital, Kindred Ventures (Uber’s early investor), and an undisclosed celebrity fund, according to a company statement.
  • Founded in November 2018, the direct-to-consumer skincare startup uses computer vision and machine learning to create personalized skincare regimens for its users.
  • The platform promises an easy process to get a personalized skincare program where the user only needs to complete an online questionnaire about his or her skin conditions, lifestyle, and environment, followed by uploading a selfie onto the platform. 
  • Yours will then extract the data using computer vision algorithms and combine it with the input from the questionnaire into its proprietary model, to provide a skincare regime for each user based on the firm’s products.
  • The startup offers a subscription service, in which the skincare regimen is automatically updated every two months based on changing weather conditions, lifestyle and skin needs.

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