LG Electronics has announced the success of its AI-powered Radio Optimism campaign, a global initiative that encouraged people to express love and gratitude to family and friends through custom-made music. The campaign demonstrated how technology can foster meaningful connections, despite concerns about digital disconnection.
Launched in six languages, Radio Optimism invited users to write a message for someone special, select a music style and mood, and generate a unique AI song. More than 700,000 personalised tracks were created and shared over 1.5 million times, highlighting music’s ability to strengthen emotional bonds across cultures.
The campaign was designed to counter the loneliness and detachment often associated with social media. By transforming simple messages into music, LG brought its Life’s Good brand promise to life in the online spaces where people increasingly connect.
Global response highlights enduring human connection
Expressions of love featured most prominently in the songs, making up more than 30 per cent of all messages. Gratitude and encouragement were also common, while family members were the most frequent recipients, followed by friends. These trends underlined the universal importance of close personal relationships, even in a fast-changing, tech-driven world.
Radio Optimism achieved significant global engagement, generating more than 30 million interactions on social media and 2.4 billion views of its content. Partnerships with influencers helped expand its reach, including Australian father-daughter duo Ben and Zara, who composed a birthday song for Ben’s son, and Brazilian creator Jessie Shen, who created a song for her partner.
The campaign also sparked creativity beyond traditional relationships. Sports fans crafted team anthems, while pet owners dedicated songs to their companions, reflecting how people use technology to celebrate diverse aspects of their lives.
Responsible innovation with emotional impact
Kim Hyo-eun, head of LG’s Brand Management Division, said the initiative aimed to bring people closer during uncertain times. “Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” she said. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.”
The Radio Optimism campaign also demonstrated LG’s commitment to responsible AI use. Songs were generated using music from original artists with proper licensing, ensuring creativity was supported by ethical practices. The company said it will continue exploring ways to use technology to inspire positivity and meaningful connections.
