SilverPush, a marketing tech startup has announced that it has secured US$5M Series B funding round led by Japan’s first and largest demand-side platform (DSP) for real-time bidding (RTB) on digital advertising, FreakOut.
This startup which serves clients across the world has launched Mirrors in late 2018, an artificial intelligence-driven technology that delivers more relevant in-video ads by analyzing what appears in the content. It uses context detection technology to analyze data points and then delivers an in-video ad that is connected to these content. The ads that are delivered through Mirrors, are aligned to the advertiser’s core communication objectives, which allows them to target their ads effectively, driving better Return on Investment (ROI).
India is currently the second biggest market for Netflix after the United States. Within Asia Pacific, content streaming is also growing rapidly across more platforms and content providers. This trend will mean a considerable uptake in online video views and people will be shifting from long-form TV content to digital. The company predicts that brands will eventually shift to online video.
Multiple reports have also suggested that the quick growth in over-the-top (OTT) subscriptions, and massive video consumption rates in Asia Pacifc are one of the highest in the world. An estimated 64 percent of connected consumers in the Asia Pacific watch online video content daily, making it one of the most competitive subscription OTT video markets in the world.
Currently present in India, South Africa, Tanzania, Egypt, and the UAE, SilverPush shared that it will use the newly acquired funding to expand business globally and enter new markets in the APAC region like Hong Kong, Australia, and South Korea. Since its expansion in Southeast Asia, SilverPush said it has seen a significant growth with over 30 percent revenue generated by its international business.