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Pixel 10 spotted in public ad shoot — and it may launch in seven colours

Google’s Pixel 10 appears early in a public shoot, revealing possible colour options, camera upgrades, and key design details.

It’s now become almost tradition, Google’s next smartphone has made an unexpected early appearance. This time, it’s the Pixel 10, spotted during what appeared to be a public commercial shoot in Vancouver. If you’ve been watching past Pixel leaks — like the Pixel 9a turning up at a wrestling match — this sighting might not shock you, but it certainly offers the clearest look yet at the upcoming device.

The footage, shared by X user @MarksGonePublic, shows what seems to be an official Google shoot in full swing. According to the post, more than 20 crew members were involved, complete with a Panavision rig, a macro probe lens, and professional equipment—all to film someone simply holding a phone.

A closer look at the Pixel 10 Pro design

The images captured by @MarksGonePublic strongly suggest that the device in question is either the Pixel 10 Pro or Pixel 10 Pro XL. You can spot the flash and what appears to be a thermometer sensor next to the rear camera, a setup similar to the Pixel 9 Pro. This would be remarkably elaborate if someone attempted to pull off a hoax.

The camera layout and body shape don’t look drastically different from Google’s previous designs, but the professional-grade filming setup indicates that this is likely part of a major campaign. The storyboard captured in one image even labels the device as “Pixel 10,” making this leak all the more believable.

@MarksGonePublic cheekily commented, “If the Pixel camera’s so good, why not just use it?” — pointing out the irony of using high-end film equipment to promote a phone famous for its advanced photography features.

New colours are incoming for the Pixel 10 line

While only the black version of the phone—usually called “Obsidian” by Google—was spotted during the shoot, rumours suggest much more variety is on the way. According to a leak on Telegram by Mystic Leaks, six other colours are being prepared for the Pixel 10 range, with three shades exclusive to the Pro versions.

The standard Pixel 10 will be available in Obsidian, Blue, Iris, and Limoncello. Though the name “Limoncello” might suggest a bright yellow, 9to5Google points out that it may be closer to the soft green on earlier Pixel models like the Pixel 7 and Pixel Buds.

For the higher-end Pixel 10 Pro and Pixel 10 Pro XL, leaked colour options include Obsidian, Green, Sterling, and Porcelain. These shades seem fairly muted—with black, grey, and white taking up most of the palette—so fans will hope the green version brings some vibrance. It could offer a nice visual refresh if it’s anything like the mint hue from the Pixel 8 Pro.

What to expect from the Pixel 10 launch

Despite the sudden leak, there hasn’t been much solid information about the Pixel 10 series. The official launch is expected in August; a few key changes are worth noting.

The most exciting rumour is that the base model may finally include a telephoto lens — a feature previously reserved for the Pro versions. This change would give entry-level users a significant camera boost.

There’s also talk of improved performance under the hood. The upcoming Tensor G5 chipset will reportedly be made by TSMC instead of Samsung, potentially offering better efficiency and reliability. Google seems confident enough in the new chipmaker that it’s reportedly sticking with TSMC to at least the Pixel 14, expected in 2029.

The good news for those watching their wallets is that pricing is expected to stay roughly the same—a welcome move at a time when smartphone costs are steadily climbing.

This surprise leak sparked interest just a few months before the expected launch. Whether you’re after a new camera setup or fresh colour options, the Pixel 10 might be worth the wait.

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