Friday, 18 July 2025
28.6 C
Singapore
28.7 C
Thailand
15 C
Indonesia
27.4 C
Philippines

Snapchat : A Whole New Way to See Yourself

In its latest update (15 September 2015), Snapchat introduced a new feature called “Lenses”. This new feature allows users (on selfie mode) to scan their faces and select between seven animated filters, each with a unique theme. Other than this feature, the team also rolled out Trophies for virtual rewards, and its maiden attempt at in-app purchases, Replays. Lenses is […]

In its latest update (15 September 2015), Snapchat introduced a new feature called “Lenses”. This new feature allows users (on selfie mode) to scan their faces and select between seven animated filters, each with a unique theme.

Other than this feature, the team also rolled out Trophies for virtual rewards, and its maiden attempt at in-app purchases, Replays.

Lenses is targeted at selfie lovers who want to bring their snaps to life! There is a total of seven filters which will pop up automatically when a user is in selfie mode. These filters can distort your face to make you look old, or they can include wacky animations and sounds. For instance, it can let you puke rainbows and shoot sparkly hearts out of your eyes. This feature greatly changes the way people take selfie.

Snapchat Lenses

Trophies is a new gamification feature coming to the app. It will grant users virtual awards and stickers based on how they utilize the app, a great example is Foursquare’s badges.

Paid Replays is also another feature that is widely talked about because other than being a new feature, this is Snapchat’s  first-ever attempt at in-app purchases, ramping up its monetization efforts. Basically, Snapchat is an app that allows photo and video messaging. The messages, however, will disappears after some time, and users are allowed to replay one snap of their choice every day. With this new feature, users are allowed to replay more snaps, just by purchasing replays. In-app purchases are also the monetization channel that drives much of the revenue to other major messaging apps like Line and WeChat.

My Take on Snapchat

In view of these new features, we can expect there will be a surge in the user activity, and even a rise in new user acquisition. As good as it sounds, in-app purchases could become a whole new revenue stream for Snapchat, enticing teen users to purchase the add-ons from Snapchat.

Happy Snapping!

Hot this week

Singapore to get Huawei’s 480kW ultra-fast EV charger by the end of 2025

Huawei brings 480kW ultra-fast EV charger to Singapore by late 2025, slashing charge times and boosting support for commercial vehicles.

Microsoft will stop new Office 365 features on Windows 10 in 2026

Microsoft will stop new Microsoft 365 features for Windows 10 users starting August 2026, with full support ending by early 2027.

Squirrey Height Adjustable Mobile Desk review: A sleek, mobile desk for small spaces

Squirrey Height Adjustable Mobile Desk offers space-saving design, smooth height control, and easy mobility for work or leisure at home.

Salesforce expands Hyperforce services in Indonesia with local data residency

Salesforce brings local data residency and AI-driven services to Indonesia with the expansion of Hyperforce and new platform tools.

Best dehumidifiers in Singapore for 2025 homes and HDB flats

Find the best dehumidifiers in Singapore for 2025 homes and HDB flats. Improve comfort and air quality with top-rated picks.

Grok chatbot now barred from referencing Elon Musk or calling itself Hitler, says xAI

Grok chatbot no longer allowed to reference Elon Musk or call itself Hitler, as xAI enforces new rules to stop offensive replies.

Tenable uncovers remote code execution flaw in Oracle Cloud Code Editor

Tenable discovered an RCE flaw in Oracle Cloud Code Editor that allowed attackers to exploit Cloud Shell; the issue has since been fixed.

Garmin introduces Descent S1 buoy to enhance dive communication and safety

Garmin launches the Descent S1 Buoy in Singapore to improve diver tracking, messaging and safety through advanced sonar technology.

Salesforce expands Hyperforce services in Indonesia with local data residency

Salesforce brings local data residency and AI-driven services to Indonesia with the expansion of Hyperforce and new platform tools.

Related Articles

Popular Categories