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Tag: Branding

Over half of APAC consumers will abandon brands they don’t trust, says Twilio report

Over 56% of APAC consumers abandon brands they don’t trust, reveals Twilio report. Fast responses and using preferred channels also affect loyalty.

Apple’s new feature lets businesses personalise how they appear on your iPhone

Apple’s new feature lets businesses customise their brand name and logo on their iPhones for emails, phone calls, and payments.

OpenAI’s new logo sparks concern among staff during the rebranding preview

OpenAI faces internal debate over its proposed new logo, with staff concerned about its creativity as the company undergoes broader changes.

Hyundai set to produce a high-performance N Vision 74 EV

By 2030, Hyundai plans to include the N Vision 74, a high-performance EV designed by Giorgetto Giugiaro, in its lineup.

More info on the new Google TV streamer with the smart home hub feature

Discover the latest on Google's upcoming TV streamer with smart home hub features and new specifications expected to debut on August 13.

Delta Emulator to change its logo after Adobe’s legal concerns

Delta Emulator is changing its logo to avoid legal issues with Adobe, after similarities were noted between their respective logos.

Disney Plus reveals a fresh, green identity

Disney Plus introduces a new green logo named "Aurora", marking a significant brand evolution and the integration of Hulu into its service.

Building a strong brand identity for your startup

In a business landscape saturated with innumerable options and competitors, a robust brand identity is no longer a luxury...

Adapt to survive: How leading brands outshine in times of uncertainty

To move forward, companies should be adaptive and be willing to make changes

Data complexity: The rising sophistication of digital ad targeting

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business

How to personalize your messaging to convert customers

Whether it's through email, text messages or push notifications, businesses are now able to message and interact with customers...

How can startups approach branding to scale their growth

As one of the 300 million individuals trying to start 150 million businesses, only a third of these are...