Tag:
Google Ad
Business
Google Ads introduces the tCPA Insight Box for Demand Gen campaigns
Discover Google Ads' new tCPA Insight Box for Demand Gen campaigns to optimise ad spend and improve campaign performance.
Business
Integral Ad Science expands brand safety and suitability measurement for YouTube
Integral Ad Science broadens YouTube ad safety with updates for Performance Max and Demand Gen, ensuring global coverage and data-driven insights.
Technology
The Arc browser’s Windows launch is under siege by hackers in a devastating malware campaign
Hackers exploit the Arc browser's Windows launch with a malvertising campaign, tricking users into downloading malware instead of using the browser.
Technology
Google adds biometric verification to the Play Store for enhanced security
Enhance Play Store security with biometric verification. Use fingerprint or facial recognition for purchases.
Business
Google to discontinue customizers for text ads
Google Ads discontinues ad customizers for text ads. Transition to responsive search ads for better ad customization and performance.
Business
Google Ads introduce “Solutions” for easier campaign management
"Solutions", the new feature from Google Ads, simplifies campaign management with customisable automation, catering to advertisers.
Business
Google intensifies fight against fraudulent advertising with new policy
Google updates its advertising policy to enforce a permanent ban on ads with fake endorsements, enhancing protection against fraud.
Business
Google Ads introduces AI features to enhance Performance Max
Google introduces AI-generated text and image creation to Performance Max Ads, offering enhanced asset generation and creative control for U.S. advertisers.
