vivo to preview X300 Ultra at MWC 2026 in Barcelona

vivo has confirmed its participation at Mobile World Congress 2026, where it will present the first global preview of its upcoming flagship smartphone, the X300 Ultra. The annual industry event will take place in Barcelona from 2 March to 5 March, bringing together device makers, network operators and technology partners from around the world.

The company said its showcase will be guided by the theme “Where Vision Meets”, positioning the X300 Ultra as the centrepiece of its presence at the event. The preview marks the first time the device will be introduced to a global audience, offering early insight into vivo’s next phase of premium smartphone development.

A strategic milestone in global expansion

vivo described its attendance at MWC 2026 as a strategic milestone in its evolution as a global technology brand. The move reflects its intention to deepen international engagement and strengthen its premium portfolio at a time when competition in the high-end smartphone segment remains intense.

MWC remains one of the industry’s most visible platforms for manufacturers seeking to reinforce relationships with operators, partners and media. By choosing Barcelona for the X300 Ultra’s global preview, vivo is placing its latest flagship within a highly competitive setting, signalling confidence in its positioning and technical capabilities.

The company indicated that its participation underscores a long-term commitment to high-end innovation. As premium differentiation increasingly centres on imaging systems, artificial intelligence and design refinement, MWC provides an opportunity to demonstrate both technological direction and strategic intent.

Imaging and system-level innovation at the forefront

At the heart of vivo’s showcase will be the X300 Ultra, which the company describes as its most advanced exploration to date in mobile imaging and videography. The device builds on continued investment in optics engineering, computational photography and system-level optimisation.

Visitors to the vivo booth will be able to experience the design of the X300 Ultra, which draws inspiration from the brand’s professional imaging heritage. The emphasis on imaging suggests further integration between hardware and software, particularly in the processing pipeline that underpins photography and video performance.

In addition to the X300 Ultra, vivo will present a broader product lineup at MWC 2026. This includes the wider X300 Series, the foldable vivo X Fold5 and the V70 Series. Hands-on demonstrations are expected to highlight how developments in imaging, artificial intelligence and system performance translate into everyday use.

The company framed these technologies as part of a broader push towards intuitive, human-centred experiences. In practice, this reflects a market shift where flagship smartphones are assessed not only on raw specifications, but on how seamlessly advanced features are integrated into daily workflows.

Strengthening ecosystem engagement and global reach

vivo stated that its presence at MWC 2026 reinforces its commitment to engaging more deeply with the global mobile ecosystem. By bringing together product innovation, refined design and ecosystem collaboration, the company aims to demonstrate how mobile technology can enhance perception, expression and connection.

As a design-driven technology company, vivo focuses on smart devices and intelligent services. It operates research and development centres across several Chinese cities, including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an. These centres support work in areas such as 5G, artificial intelligence, industrial design and imaging systems.

The company has also established an intelligent manufacturing network, including authorised facilities, with an annual production capacity of nearly 200 million smartphones. Its sales footprint extends across more than 60 countries and regions, serving over 500 million users worldwide.

With its debut at MWC 2026, vivo is using a global stage to underline its ambitions in the premium segment. The Barcelona showcase will offer an early indication of how the X300 Ultra, and the wider portfolio around it, fit into the next chapter of flagship smartphone competition.