Thursday, 20 November 2025
30.7 C
Singapore
15.8 C
Thailand
25.6 C
Indonesia
28.5 C
Philippines

AMD shifts focus to AI chips, following Nvidia’s lead

AMD shifts focus to AI chips, with data centre sales now nearly half of revenue, following Nvidia's lead in the competitive market.

AMD announced its second-quarter 2024 earnings today, revealing a significant shift in its business. Nearly half of AMD’s sales now come from data centre products, departing from its traditional focus on personal computer chips, game consoles, and embedded chips for industry or vehicles.

A growing focus on data centres

AMD’s data centre business has seen remarkable growth, doubling in a year. This quarter’s success is mainly attributed to the AMD Instinct MI300 accelerator, a competitor to Nvidia’s highly influential H100 AI chip. AMD’s MI300 achieved over US$1 billion in sales in just one quarter, a significant increase from its previous milestone of US$1 billion in cumulative sales since its launch in December 2023. Additionally, AMD’s Epyc server CPUs have contributed to this growth.

This strategy mirrors Nvidia’s approach, which has seen substantial profits from its H100 chip. Nvidia plans to release new AI chips annually, focusing on research and development to maintain its market lead. AMD is adopting a similar strategy and planning to release new AI chips yearly. The MI325X is scheduled for the fourth quarter of this year, followed by the MI350 in 2025 and the MI400 in 2026. According to CEO Lisa Su, the MI350 is expected to be “very competitive” with Nvidia’s Blackwell, which was revealed in March as “the world’s most powerful chip” for AI and has recently started sampling to buyers.

Despite supply chain improvements, Su indicated that the supply of the MI300 will remain tight through 2025. With its significant headstart, Nvidia still dwarfs AMD in the data centre market. Nvidia reported US$22.6 billion in data centre revenue for the quarter, compared to AMD’s US$2.8 billion.

Impact on PC gamers and other markets

This shift towards AI may have mixed implications for PC gamers and other consumers looking for new chips. On the one hand, advancements in AI chip technology could trickle down to improve consumer GPU architectures, potentially accelerating performance improvements. However, in 2024, the intense focus on AI chips means fewer new GPUs for gamers may exist.

Nevertheless, AMD’s computing CPU and GPU businesses have shown resilience. Ryzen CPUs saw a 49 per cent year-over-year increase and a slight quarter-over-quarter rise. Despite a 59 per cent decline in gaming revenue due to reduced PlayStation and Xbox sales, AMD reported a rise in sales of its Radeon 6000 GPUs year over year.

Upcoming products and future outlook

If you’re wondering about the availability of AMD Zen 5 laptops, AMD assures that more than 100 different platforms are set to ship with its Ryzen AI 300 “Strix Point” chips. While only Asus models have hit the shelves so far, along with a single HP announcement and an MSI preview, Su confirmed that Acer and Lenovo will also offer these laptops soon.

As AMD continues to pivot towards AI, the company is poised to become a significant player in the data centre market, challenging Nvidia’s dominance. This shift marks a new chapter for AMD, with a strong focus on AI technology driving future growth.

Hot this week

vivo X300 Pro review: A flagship built for serious photography

A detailed look at the vivo X300 Pro’s camera system, design, battery life and everyday performance in real-world use.

Call of Duty: Black Ops 7 faces backlash from players over AI-generated content

Players slam Call of Duty: Black Ops 7 over AI-generated art and gameplay issues despite strong critical reviews.

Major web outage affects numerous global sites on 18 November

A major Cloudflare outage on 18 November caused widespread website failures as the company investigated significant service disruptions.

Belkin recalls iPhone tracking stand and power banks over fire safety concerns

Belkin recalls iPhone stands and power banks after overheating defects raise fire and burn safety concerns.

OpenAI introduces GPT-5.1 with improved conversation and customisation

OpenAI launches GPT-5.1 with improved tone, clearer reasoning and new controls that make ChatGPT more conversational and customisable.

Google unveils Antigravity, an agent-first coding tool built for Gemini 3

Google launches Antigravity, a new agent-first coding tool for Gemini 3 designed to enhance autonomous software development.

TikTok tests new tools to help users manage AI-generated content

TikTok tests an AI content slider and invisible watermarks to help users control and identify AI-generated videos on the platform.

Apple’s ring light-style feature reaches Windows first through Microsoft VP’s new tool

Windows users gain early access to a ring light-style screen feature through Microsoft VP Scott Hanselman’s new Windows Edge Light tool.

Jeff Bezos to co-lead AI startup Project Prometheus

Jeff Bezos will become co-CEO of AI startup Project Prometheus, focusing on manufacturing technologies.

Related Articles

Popular Categories