Monday, 8 September 2025
29.1 C
Singapore
31.9 C
Thailand
28.2 C
Indonesia
28.8 C
Philippines

Apple expands exemptions from its app store fee for small developers in the EU

Apple updates its EU app store policy to exempt more small and non-commercial developers from fees, amidst regulatory and competitive debates.

Apple has updated its policy regarding the Core Technology Fee (CTF) for developers in the European Union, offering more exemptions, particularly for small developers and those creating free apps. This change is part of Apple’s efforts to comply with the EU’s Digital Markets Act.

Under the new guidelines, developers of free apps that generate no revenue—whether through sales of digital or physical goods or advertising—are exempt from the CTF. This move aims to support students, hobbyists, and non-commercial developers by allowing them to reach a broad audience without incurring additional costs.

Additionally, small developers with annual global revenues under €10 million are granted a three-year grace period from the CTF to support their growth and innovation in app development. During this period, these developers will not be charged the CTF, even if their apps surpass 1 million annual installs.

For developers whose revenues escalate to between €10 million and €50 million during the three-year window, Apple will begin imposing the CTF only after the app reaches the first million annual installs, with a maximum cap of €1 million per year. This structured approach provides a clearer path for developers as they scale their operations without facing immediate financial pressures.

Despite these exemptions, the policy adjustments have faced criticism. Epic CEO Tim Sweeney has openly criticised the update as “anticonpetitive,” accusing Apple of continuing to impose fees on transactions that do not involve its platforms, thereby violating EU laws. This underscores the ongoing tension between large tech companies and developers over app store policies and fees.

Apple also announced plans to apply these business terms to iPad apps later in the fall, following the EU’s recent designation of iPadOS as a gatekeeper under the DMA. Developers will have the option to adopt these alternative business terms for their iPadOS apps or continue under Apple’s existing terms.

Hot this week

HubSpot unveils Loop Marketing playbook to drive growth in AI era

HubSpot launches Loop Marketing playbook and over 200 AI updates to help businesses grow in the era of AI search and zero-click results.

Global Anti-Scam Summit Asia 2025 launches major initiatives to fight online fraud

Global Anti-Scam Summit Asia 2025 in Singapore unveils new initiatives to fight scams with technology, funding, and cross-border collaboration.

Banks urged to balance opportunities and risks of agentic AI

Moneythor warns that while agentic AI offers exponential potential for banks, the risks are just as significant without safeguards.

Sony to showcase 007 First Light in upcoming State of Play

Sony will showcase IO Interactive’s 007 First Light in a 30-minute State of Play livestream on 3 September, offering a deep dive into gameplay.

How SEO is evolving into educating AI engines in 2025

SEO has evolved into educating AI assistive engines, with clarity, credibility, and consistency key to building algorithmic trust.

Apple faces lawsuit over alleged use of pirated books for AI training

Apple faces a lawsuit from authors alleging it used pirated books to train AI models, sparking fresh debate on copyright and AI.

OpenAI to launch job platform and AI certification scheme

OpenAI will launch an AI job platform and certification scheme to help employers find talent and upskill job seekers.

Meta improves threaded posts on Threads with clearer design

Meta is updating Threads with clearer thread labels, numbered posts, and new layout tools to improve user experience.

US court rules Google can keep Apple deal but must share search data with rivals

A US court ruled Google can keep its Apple deal but must share search data with rivals, marking a key antitrust decision.

Related Articles

Popular Categories