Wednesday, February 21, 2024

Beyond the grandstand: How Lenovo Technology takes Formula 1 fans on a thrilling ride

As Formula 1 flags off with the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2023 this weekend, the latest Lenovo technology will boost the viewing experience for fans at the circuit and those watching the event offsite.

High-end Lenovo workstations and high-performance computing hardware and server solutions play a role in graphics creation, editing, video applications to support broadcast command and control; making the greatest motorsport show on earth an even better spectacle for fans. Formula 1 leverages Lenovo solutions to collect dataand improve data storage, creating more engaging content for its fans and supporting broadcast applications. Formula 1 employees get 24/7 access to Lenovo experts and consulting services.

Lenovo was announced as one of the official technology partners of Formula 1 in a multi-year starting in 2022, which saw Lenovo's cutting-edge technology used across Formula 1 operations to bring the highest level of racing experience to a global fanbase and broadcast material that gets used by media outlets in more than 170 territories worldwide.

“In the highly competitive world of motor racing, technology plays an increasingly crucial role. Lenovo is providing us with its industry-leading technology and solutions, helping us to define new operating models to shape a faster, smarter, and more sustainable sport”, commented Pete Samara, Director of Strategic Technical Ventures at Formula 1. “We need to have military levels of control but also be extremely flexible in bringing in new and cutting-edge technology and production developments. Lenovo is helping us to incorporate innovative technologies into a 100% reliable, repeatable, and efficient operation whilst still accommodating continuous improvement.”

“At Lenovo, we are constantly focused on creating innovative technologies that allow for elevated experiences on all spectrums, all around the world. Lenovo's transformation from a hardware company to a provider of end-to-end technology solutions and services has allowed businesses worldwide to harness the full power of technology”, said Ken Wong Executive VP and President, Solutions and Services Group, Lenovo. “The full power of Lenovo's wide range of hardware and , and professional support and services for Formula 1 will be on display at the Singapore Grand Prix this weekend, supporting its operations all the way from HQ to the track. As Formula 1 synchronizes a million and one moving pieces to create an exhilarating experience, we're proud to ride along as an Official Partner.”

Storing millions of datapoints to capture the best broadcast

Beyond the grandstand How Lenovo Technology takes Formula 1 fans on a thrilling ride - 1
Image credit: Formula 1

Formula 1 races generate a large volume of data with each individual car generating millions of datapoints across all races. Lenovo servers, storage, edge, and device solutions help Formula 1 teams capture millions of data points that are then transformed into actionable insights. The FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2023 will bring a deluge of data and insights on G-force numbers, steering angles, brake impact, throttle push, and all the audio and video from the cameras and microphones. Lenovo servers and edge devices collecting all that data will put it right back into the hands of the broadcast team instantly.

At the Formula 1 Media & Technology Centre in Biggin Hill, UK and at the onsite Event Technical Centre which are powered by Lenovo technology, including laptops and desktop devices, workstations, monitors, tablets and Motorola smartphones, the broadcasting team transforms all track-generated data, in real time, into an exciting experience as on-screen graphics and footage for hundreds of millions of fans and viewers.

Over 600 Formula 1 employees from executives to track-side operational engineers are equipped with a resilient slew of devices and digital workplace solutions that works reliably whichever part of the world or climate conditions they are in. 

Racing towards a sustainable future

The FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX 2023 will also witness Formula 1's consistent efforts to improve sustainability in motorsports. Contributing from one race to another, Lenovo's Asset Recovery Services help the organization develop and implement a sustainable disposal strategy for hardware. Through Lenovo's asset recovery services, Formula 1 has been able to offset some of the cost of a technology refresh as well as guarantee secure and reliable data destruction.

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Nurin Sofia
Nurin Sofia
Nurin Sofia is a news editor at Tech Edition. Her interest is in technology and startups, occasionally crunching news for gaming. Sofia enjoys playing video games, going on bike rides, and gardening when she isn't behind a keyboard.

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