Disney confirmed on Thursday that its streaming service, Disney+, will launch on 12 November for US$6.99 a month or US$69.99 per year.
Executives confirmed that unlike Hulu and ESPN+, Disney+ would be entirely ad-free. The streaming service will earn its revenue via subscriptions. Kevin Mayer, Disney’s direct-to-consumer chairman, also mentioned that the company is very likely to offer a bundle of Hulu, ESPN+ and Disney+ at a discounted price.
Similar to Netflix, Disney+ users can expect to be greeted by recommended content, new TV series or movies added onto the platform, as well as genres. There will be five hubs that will be positioned at the top of the page and will bring users to designated sections for Disney’s various franchises including Disney, Pixar, Marvel, Star Wars, and National Geographic.
To a large extent, it seemed like any other streaming app, but all the content will be available to download for offline viewing. According to Mayer, Disney+ will also be available to stream through smart TVs, web browsers, and on tablets, smartphones, and game consoles.
Disney+ is the company’s big move into the streaming space to take on competitors like Netflix, Amazon, and Apple. Disney also has a majority stake in Hulu after its acquisition of 21st Century Fox.