Singapore-based fintech firm Moneythor has unveiled a new AI Suite designed to help banks deliver highly personalised, proactive, and engaging experiences—marking a key step towards what the company calls “deep banking”.
The launch aims to address the growing gap between customer expectations and the experiences currently offered by many financial institutions in Southeast Asia and beyond. Moneythor’s platform enables banks to harness their data and deliver app-like digital experiences, mirroring those of consumer technology and media platforms.
The new AI Suite is designed to lower both the cost and time required for banks to deploy deeply tailored customer interactions across the full banking lifecycle.
Helping banks close the engagement gap
Moneythor’s announcement is backed by findings from Fintech Futures, which highlight key pain points in banking and fintech operations. According to the research, only 23% of financial institutions consider their acquisition strategies successful, and 49% say their existing tech stack fails to maintain engagement after onboarding. Alarmingly, 15% of new customers become inactive within three months of joining.
Moneythor CEO Martin Frick stated that the AI Suite directly addresses these challenges. “Specific, built-for-purpose AI is fundamental to the delivery of deep banking experiences; namely, hyper-personalisation, anticipation, and a proposition that extends beyond traditional financial offerings. And with respect to the latter, the opportunity is particularly compelling. Banks are, literally, at the intersection of people’s daily lives; whether around routine transactions or once-in-a-lifetime ones. Each provides an opportunity to connect with an additional service, or a complementary brand . . . even beyond the finance space.”
Frick added that the company has been integrating technologies like big data, machine learning, and AI for more than 13 years to build more predictive and personalised banking services. The new AI Suite is an evolution of this work, now adding generative, conversational, and agentic AI capabilities.
Real-time personalisation and adaptability
A core feature of the new AI Suite is its flexibility and ease of integration. Banks can use the platform to develop, test, and launch personalised content and recommendations in real time, without needing to train each large language model (LLM) individually. The system is compatible with any LLM, allowing for rapid deployment and updates.
One of the more advanced features is its support for Agentic AI, which enables campaigns to automatically adjust based on a customer’s specific situation. This real-time adaptability enhances the relevance and effectiveness of customer engagement initiatives.
Frick explained, “The launch of our AI suite is a direct and practical response to this reality, enabling banks to rapidly transform their customer experience into something that resembles the type of consumer or lifestyle app that they are familiar and comfortable with. This is the promise of deep banking. While few would question its potential, our AI suite can make deep banking a reality, at a time when customer expectations have never been higher.”
Meeting regional demands in Southeast Asia
Moneythor works with a number of major financial institutions in the region, including DBS, Standard Chartered, Trust Bank, and RHB Bank. The new AI Suite is expected to support these and other banks in navigating increasingly competitive digital banking environments.
In Singapore, for example, the average customer holds approximately 2.5 bank accounts. This trend has made customer retention and engagement more challenging for financial institutions.
Frick noted, “In Singapore, for instance, the average citizen holds nearly 2.5 separate bank accounts. This reality presents a distinct challenge to financial service providers to ensure that the client remains fully aware of and engaged in their offering. Our own research confirms, for instance, that 15% of newly opened accounts remain dormant after the first 3 months, while ‘strengthening digital engagement’ represents one of the sector’s biggest challenges.”
Moneythor believes the AI Suite’s ability to create app-like, hyper-personalised experiences will offer banks a much-needed edge in retaining customer interest over time.
Headquartered in Singapore, the company also operates in Paris, Dubai, Sydney, Miami, Riyadh, and Tokyo. Its solutions have been adopted by global and digital banks including ANZ, NAB, DBS, Standard Chartered, Trust Bank, Orange Bank, and Booster.
