Sunday, 6 July 2025
31.4 C
Singapore
35.8 C
Thailand
24 C
Indonesia
29.3 C
Philippines

Furniture e-tailer Fabelio secures US$9 million in Series C1 equity

Online furniture retailer, Fabelio, has announced that it has raised US$9 million in a Series C financing round which is still underway- boosting its total equity to US$20 million. The round was led by venture capitalists Appworks, Endeavour Catalysts, MDI Ventures and also saw participation from current investor Aavishkaar Capital, who previously led the startup’s […]

Online furniture retailer, Fabelio, has announced that it has raised US$9 million in a Series C financing round which is still underway- boosting its total equity to US$20 million. The round was led by venture capitalists Appworks, Endeavour Catalysts, MDI Ventures and also saw participation from current investor Aavishkaar Capital, who previously led the startup’s Series B funding.

The Indonesian-based Fabelio was co-founded in 2015 by Christian Sutardi and Marshall Tegar Utoyo. Apart from e-tailing furniture on its platform, it also offers other services like interior design for office, homes, and business establishments. According to Fabelio, the company has secured more than 1,000 business-to-business projects for a variety of clients in the office and retail sector. At present, Fabelio has three domestic offices, 20 showrooms, and 430 employees.

The startup is looking to close its Series C round by end 2020 and is hoping to get more investors from the Southeast Asia region and China on board. Adding that the business is on a good trajectory “to be Ebitda positive by 2022,” Fabelio believes that it would be a good indicator for the company to be listed publicly.

In an interview with The Business Times, a representative from Fabelio elaborated that “We have not decided on the destination for the initial public offering (IPO), but the main consideration is the scale of the business. Of course, we will consider raising from private markets as well.”

The fresh capital will be used to spur the “development of Fabelio’s supply chain network of logistics hubs and experience centres”, which will then enable the company to enter new domestic markets such as those in Java and Bali by November this year. Commenting on the impact the pandemic has on businesses worldwide, Fabelio shared that “With the pandemic forcing our local showrooms to close, we focused extensively on pivoting towards online marketing, digital accessibility and education for the new normal.”

Further elaborating on Fabelio’s priorities, Utoyo (who is also holds the position of Chief Executive) shares that “Our main focus will be to improve our product categories and improve delivery times… Additionally, we are seeing more US and Chinese companies are setting up operations in Indonesia, opening up opportunities for global trade and manufacturing. These market trends, combined with their efforts, will enable us to win a larger market share in this exciting US$6.7 billion home furniture market in Indonesia.”

In support of Fabelio’s financing round, Winston Adi, Head of Investments at MDI Ventures comments that “As businesses are turning digital, it is very important to blur the lines between physical and digital, maintain efficiency with data, and tackle the relevant market with a highly scalable business model to gain the market lead… We believe with this investment, Fabelio will be able to tap more business and consumers, and have its furniture reach every household and business across local and regional markets.”

With a calculated and focused plan in place, it seems that Fabelio is on the right track to successfully navigate the business through the post-COVID19 economy.

Hot this week

Spotify lets you personalise your Discover Weekly playlist like never before

Spotify now lets you personalise Discover Weekly with genre filters, such as pop and R&B, helping you better shape your weekly playlist.

M1 introduces flexible roaming plans for seamless overseas connectivity

M1 launches flexible roaming plans with daily data options and cost-efficient SIM-only bundles for seamless overseas connectivity.

Google lets you share smart home access more easily with family and kids

Google Home lets you easily assign Admin or Member roles, even for kids under 13, to manage your smart home access better.

Medow Health AI brings clinician-focused AI scribe to Singapore

Medow Health AI launches in Singapore with its real-time AI scribe to help doctors reduce admin tasks and improve clinical documentation.

DeepSWE, powered by Alibaba’s Qwen3-32B, outperforms rivals in global benchmark

Alibaba’s open-source Qwen model powers DeepSWE to global victory in AI agent rankings, signalling a shift in open-weight AI innovation.

Microsoft to exit Pakistan after 25 years, shifting to reseller model

Microsoft ends its 25-year presence in Pakistan, shifting to a reseller model amid global cuts and broader industry challenges.

China’s smartphone shipments fall 21.8% in May, marking the sharpest 2025 decline yet

China’s smartphone market declined 21.8% in May 2025, with local brands taking the hardest hit amid fewer new launches and shifting buyer habits.

Resident Evil expands to mobile with new strategy game ‘Survival Unit’

Resident Evil goes mobile with Survival Unit, a new strategy game for iOS and Android set to be revealed on July 10.

China to invest in Brazil-led global forest fund, signalling shift in climate finance

China may invest in Brazil's global forest fund, signalling a shift in climate finance and broader support from emerging economies.

Related Articles

Popular Categories