Google has recently unveiled insights into their upcoming core updates, with a spotlight on a significant overhaul to the reviews system. This change is set to redefine the landscape for review updates, signalling the start of a new chapter.
Understanding Google’s reviews system
Details on Google’s reviews system are sparse. However, the term ‘Reviews System’ suggests a mechanism akin to a machine learning model, reminiscent of how Google’s Helpful Content System functions.
The documentation for the Reviews System is somewhat vague, not delving into the specifics of ranking signals. It does clarify that its purpose is to assess standalone content, such as articles or blog posts that aim to recommend, opine, or analyse, rather than user-generated reviews on product pages.
An interesting point to note is that for websites where reviews are the main content, the system will scrutinise the site as a whole. In contrast, for sites where reviews are secondary, the evaluation is done page-by-page.
Anticipating the review system update
Within Google’s new search update Q&A, a concise yet impactful announcement was made: a review system update is expected to launch within a week. November is shaping to be a pivotal month, with this update trailing the current November Core Algorithm Update.
Implications for review-centric websites
Following the review system update, Google plans to shift to a model of continual updates and enhancements. While not explicitly termed ‘rolling updates’, the description mirrors one, implying incremental and regular improvements.
Google’s announcement highlighted that post-update, there would no longer be periodic notifications, as updates would be consistent and ongoing. The Reviews System documentation will be updated accordingly, along with any significant changes, like additional language support.
For those who produce review content, the advice is to consult Google’s guidelines and adapt accordingly over time regularly.
Deciphering the impact of the new Reviews System
This evolution of Google’s Reviews System could be perceived as a double-edged sword. Historically, updates have had a profound impact, with affected sites experiencing prolonged traffic downturns until the next system update.
However, with the new system’s regular updates, this could mean quicker recoveries for websites making the necessary adjustments. Drawing parallels from the Penguin Update’s transition to a rolling model, this update could, in fact, be a positive development, potentially offering a quicker turnaround for ranking recoveries.
In summary, while change often brings apprehension, especially in SEO, the move towards a more fluid and continuous update process could herald a more responsive and less punishing system for content creators and marketers alike.
