In brief: ByteDance’s search engine goes online

by Smarty
  • Less than two weeks ago, ByteDance, China’s most valuable startup set out to recruit technical personnel to build its own search engine from scratch, separate from the general search function that lives within its Toutiao content aggregator app.
  • Now, the company’s search portal has gone online, though it is optimized for mobile only.
  • The search engine is called Toutiao Search, and has a tagline that translates as “search for what you want to see.”
  • Toutiao Search is meant to function like a generic search engine, but also highlight content shared on ByteDance’s platforms, including Weitoutiao, where Toutiao’s verified users share public posts, and the company’s short video app Douyin, which is the domestic analogue to the globally popular TikTok.

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