A recent investigation by child safety organisations Heat Initiative and ParentsTogether Action has uncovered the shocking presence of inappropriate apps on Apple’s App Store, rated as suitable for children as young as four. Working alongside a researcher, the groups examined as many apps as possible within 24 hours. Their findings revealed over 200 apps with questionable content or features, given their assigned age ratings. These apps included stranger chat platforms, AI girlfriend apps, sexualised or violent gaming content, and AI-powered tools for appearance ratings.
Alarming findings from the investigation
The report focused on apps rated 4+, 9+, and 12+, specifically within high-risk categories. These categories included chat apps (such as AI and stranger chat apps), beauty and body image tools, diet and weight loss platforms, unfiltered internet access, and gaming. Among the findings:
- 24 sexualised games were rated for children.
- 9 stranger chat apps were deemed appropriate for young users.
- 40 apps offered unfiltered internet access, bypassing restrictions like school bans.
- 75 apps related to beauty, body image, and weight loss were given child-friendly ratings.
- 28 shooter and crime games carried ratings suggesting suitability for kids.
These problematic apps have been downloaded over 550 million times, highlighting the significant reach and influence of content that may harm children’s well-being.
Categories prone to low ratings
While reviewing approximately 800 apps, researchers noted varying trends across categories. Stranger chat apps and violent games were less likely to carry inappropriately low ratings, with most rated 17+. However, most apps were classified as suitable for children aged four and above in categories such as weight loss and unfiltered internet access.
The findings have prompted urgent calls for Apple to strengthen its child safety measures. Heat Initiative and ParentsTogether Action are pressing for the implementation of third-party reviewers to evaluate app ratings and ensure accuracy before the apps are made available for download. The report also demands increased transparency in how Apple assigns these ratings, allowing parents to make more informed decisions.
Apple urged to improve safety standards
The report, titled Rotten Ratings: 24 Hours in Apple’s App Store, highlights the risks posed by misclassified apps and challenges Apple to take responsibility. By enhancing its review processes and engaging external evaluators, Apple could significantly improve the safety of its App Store for young users.
