Apple has quietly introduced a new app that could signal a major shift in how the Vision Pro headset is sold. The “Vision Pro Demo Fit” app has appeared in the App Store Preview, suggesting that third-party retailers may soon be allowed to sell the device.
Apple firmware analyst Aaron Perris first discovered the app and later reported it to 9to5Mac. The app includes various features designed to help customers find the right Vision Pro size and accessories, similar to Apple’s fitting process.
Vision Pro could soon be available beyond Apple Stores
At present, the Vision Pro headset is only available directly from Apple. Customers who cannot visit an Apple Store for an in-person fitting must use an iPhone or iPad with Face ID to determine the correct size before ordering online.
The newly spotted Vision Pro Demo Fit app provides a similar service. According to its description, the app uses facial recognition technology to measure a user’s face and determine the most suitable Light Seal, Head Band, and Optical Inserts. It also includes options for tracking demo sessions and selecting prescription or non-prescription lenses.
If Apple intends to use this app by third-party retailers, it could expand the availability of the Vision Pro while maintaining its high US$3,500 price tag. This would allow external sellers to introduce discounts, potentially making the device more accessible to a wider audience.
Apple shifts focus after lower-than-expected demand
Reports suggest Apple has adjusted its production plans for the Vision Pro in 2024 due to lower-than-expected demand. The company has reportedly scaled back manufacturing twice and may now focus on developing a more affordable version of the headset.
Introducing the Vision Pro Demo Fit app could be a strategic move to increase sales through new distribution channels. While Apple has not yet confirmed the app’s purpose, its appearance in the App Store strongly suggests a new approach to selling its high-end mixed-reality headset.
