Nintendo has confirmed that its digital game store, Nintendo eShop, and its subscription-based Nintendo Switch Online service will officially launch in Singapore, Malaysia, and Thailand on 18 November. The announcement marks a major step forward for the gaming company’s expansion in Southeast Asia, following the establishment of its new office in Singapore earlier this year.
A long-awaited launch for Southeast Asian gamers
For years, Nintendo fans across the region have been calling for a localised digital store. Previously, players in Southeast Asia who wished to purchase downloadable titles or additional content had to switch their account region to another country, such as the United States or Hong Kong. This often resulted in pricing differences, currency conversion issues, and limited access to local payment methods.
With the introduction of the Nintendo eShop in these three markets, players will finally have access to a fully localised platform. They will be able to purchase and download games directly from the store, access digital add-ons, and subscribe to Nintendo Switch Online — the company’s online gaming and cloud save service.
What to expect from the new services
Nintendo confirmed that both the Nintendo Switch 2 and the current Nintendo Switch will be supported when the services roll out in November. While detailed information about the range of features and pricing structures has not yet been disclosed, the company assured fans that more updates are on the way.
In a brief statement, Nintendo said, “Specific service contents will be announced at a later date. Please wait for our updates.” This suggests that regional adjustments, such as currency options, subscription tiers, or local payment support, may be included in the final release.
For many players, the launch of the Nintendo eShop and Switch Online in Southeast Asia is expected to simplify digital purchases and enhance the overall gaming experience. With access to official local stores, players will no longer need to rely on alternative regions to buy new releases, indie titles, or downloadable content.
Plans to expand further in Southeast Asia
Beyond Singapore, Malaysia, and Thailand, Nintendo has also confirmed that it is working to bring both the eShop and Switch Online services to the Philippines. Although no exact release date has been provided, the company’s decision to expand into additional markets highlights its growing interest in strengthening its presence in the region.
Nintendo’s decision to base its Southeast Asian operations in Singapore has been seen as a strategic move to improve support and engagement with local players. The city-state’s growing gaming community, along with its reputation as a regional tech hub, makes it an ideal base for the company’s future initiatives in the area.
As one of the last major gaming companies to establish a local digital store in Southeast Asia, Nintendo’s upcoming launch marks an important milestone for the region’s gaming landscape. With easier access to digital titles and subscription services, players in Singapore, Malaysia, and Thailand can look forward to a more seamless and connected Nintendo experience starting 18 November.
