Business
Google unveils new AI tools for marketing on Search and YouTube at Southeast Asia event
Google launches new AI tools across Search and YouTube at GML SEA to help marketers boost creative output, reach, and ad performance.
Technology
Generative AI and the billion-dollar boom in creativity tools
Generative AI is reshaping creativity, with US$1.1 billion spent in 2024. Explore its impact across industries, opportunities for creators, and future potential.
Business
GumGum reports digital ads up to 90% more carbon efficient than industry average
GumGum cuts digital ad emissions by up to 90% versus industry norms, using global sustainability standards and Cedara’s carbon reporting tools.
Technology
Spotify introduces AI-powered ads and programmatic ad buying
Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.
Business
Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation
Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.
Business
Adobe introduces AI agents to Experience Cloud to improve customer experience delivery
Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.
Business
Adobe introduces new Firefly updates to streamline brand content production at scale
Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.
Technology
WeChat mini-game advertising sees 113% increase, creating new opportunities for developers
WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in China’s fast-moving mobile game market.
Business
Duolingo’s Cybertruck stunt ‘kills’ mascot Duo, and users can’t get enough
Duolingo’s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruck—boosting app engagement and sparking a viral campaign.
