Sunday, 14 September 2025
31.9 C
Singapore
34.2 C
Thailand
27.8 C
Indonesia
28.4 C
Philippines

What marketers can learn from the top grossing apps?

When it comes to top grossing app revenue, it’s worth examining both quantitative and qualitative factors

Research shows that global app spending will grow to US$270 billion in the next four years from the costs of subscriptions, in-app purchases, and more. With this constant trend, marketers can learn from streamlining apps and understand why these apps have been skyrocketing in downloads. 

As marketers examine the top-grossing apps, they can gather the successful tactics that booming apps utilize and implement these practices into their businesses and careers.

Free, paid, and grossing apps

These three kinds of apps are different in their prices and downloads.

  • Top free apps include the most downloaded apps with a cost of US$0. TikTok, Paparazzi, and YouTube are the top 3 free apps in the Apple Store.
  • Top paid apps include the most downloaded apps with a cost greater than US$0. Minecraft, HotSchedules, and Bloons TD 6 are the top 3 paid apps in the Apple Store.
  • Top-grossing apps are apps with the highest total amount of revenue. Youtube (subscriptions), HBO Max, and Roblox are the top 3 grossing apps in the Apple Store.

Profitable app categories

For marketers striving to earn revenue in a category that will appeal to a specific industry, it is crucial to consider the most profitable app categories. Here are are the current most profitable categories:

  • Dating
  • Gaming
  • Fitness
  • Media and entertainment
  • Social media

Successful app revenue cases

There are a ton of successful apps in the Apple App Store. Although, examining two of the top-grossing apps, TikTok and Roblox, allows marketers to hone in on marketing skills and techniques that lead to success.

  • Roblox: Available to gamers of all ages, the game’s community attitude and contribution of in-app purchases make it so profitable. Offering a database of thousands of games makes this app particularly attractive.
  • TikTok: This free app and its influencer and celebrity marketing make it highly profitable, with revenue coming in around US$7 billion. 

For more information on diversifying your network partners and connecting with influencers who you feel embody your brand, go to Clevertap.

What marketers can learn from the top grossing apps - Infographic

Hot this week

Canon unveils next-generation video production equipment to elevate cinematic storytelling

Canon launches EOS C50, RF85mm f/1.4L VCM, and CN5x11 IAS T R1/P1 to support next-generation video production and storytelling.

Sony showcases connected media ecosystem at IBC 2025

Sony highlights advanced media production tools and sustainable innovation at IBC 2025, showcasing AI, cloud, and virtual production.

GM slows EV production as US tax credit nears expiration

GM is slowing EV production as the US$7,500 tax credit ends, raising concerns about the future of the American electric car market.

Organisations struggle with cloud security fundamentals, Tenable report reveals

Tenable report warns organisations remain exposed to breaches due to weak cloud security fundamentals, identity risks, and skills gaps.

Apple introduces MagSafe charger with Qi2 25W in Singapore

Apple launches MagSafe charger with Qi2 25W and a 40W Dynamic Power Adapter in Singapore, offering faster wireless and fast charging.

Asus unveils US$4,000 ProArt P16 with 4K tandem OLED and RTX 5090

Asus launches its ProArt P16 laptop with a 4K tandem OLED, RTX 5090 GPU, and creator-focused features, priced from US$1,999.

Lenovo unveils Legion Go 2 handheld with OLED display and higher price tag

Lenovo launches the Legion Go 2 handheld with an OLED display, upgraded specs and a higher starting price of €999 at IFA 2025.

Samsung could launch two Galaxy Z Fold8 models in 2026

Samsung may release two Galaxy Z Fold8 models in 2026, including one with a square-like screen, alongside the Galaxy Z Flip8.

Apple brings new health features to older Watch models

Apple adds hypertension notifications and Sleep Score to older Watch models with watchOS 26, expanding health tools beyond its newest devices.

Related Articles

Popular Categories