Apple could soon shake up its usual iPhone release schedule with a new plan to stagger the launches of its upcoming models. Starting in autumn 2026, Apple is expected to roll out a few of its major iPhone models first, with the rest in spring 2027. If this happens, this would mark a major shift from Apple’s long-standing launch strategy.
According to a recent report from The Information, Apple is preparing to announce the iPhone 18 Pro and iPhone 18 Pro Max in autumn 2026, alongside two other anticipated models — the rumoured iPhone 18 Air and Apple’s first foldable iPhone. Meanwhile, the regular iPhone 18 and the successor to the iPhone 16E could arrive months later, in spring 2027.
This new strategy would split the iPhone lineup into two different launch events across two seasons instead of the usual all-in-one autumn announcement. If true, it would be a major departure from how Apple has introduced new phones for years.
Why Apple might delay some models
You might wonder why Apple would want to change something that has worked for so long. Two main issues may explain the decision: manufacturing pressure and marketing impact.
Launching six iPhones at once isn’t easy. Managing production on that scale puts heavy demands on Apple’s supply chain and factory partners. By splitting the release into two waves, Apple could ease the pressure on suppliers and improve the rollout of each model.
There’s also the challenge of grabbing people’s attention. When all iPhones arrive simultaneously, the media spotlight and customer interest can be divided. Staggering the launches would give each model more time in the limelight, helping Apple keep excitement high over a longer period — and possibly boosting overall sales.
What this means for you
If Apple follows this new schedule, you might need to wait longer to get your hands on certain iPhone models. For instance, if you’re after a standard iPhone 18 or the new version of the iPhone 16E, you’ll likely have to wait until spring 2027.
On the other hand, if you’re eyeing the Pro range or curious about the foldable iPhone or the iPhone 18 Air, those could be available as early as autumn 2026. The shift might also help Apple focus more on innovation, especially with new types of phones like foldables entering the lineup.
This move could also affect how you plan your upgrades. If the iPhone you want isn’t coming until spring, you might hold off on buying a new phone in autumn — or vice versa. It may change how carriers and retailers time their deals and promotions around the latest devices.
Looking ahead
For now, Apple hasn’t officially confirmed the new release schedule. But if the report is accurate, this could signal a major change in how you experience new iPhone launches. Instead of one big reveal each year, you could get two — each focusing on different types of devices.
Either way, it shows that Apple is thinking carefully about managing its growing product range, especially as new formats like foldables enter the scene. Whether you’re a long-time fan or just curious about the next big thing, 2026 could be a year full of surprises.
