ASUS outlines end-to-end AI creator workflows across ProArt ecosystem at NAB Show 2026

ASUS is presenting an end-to-end creator workflow at NAB Show 2026, combining capture, editing, AI-assisted production, and large-scale infrastructure within its ProArt ecosystem. The showcase brings together displays, laptops, custom PCs, and enterprise systems as a connected production pipeline rather than a set of individual products.

The workflow begins with content ingestion and organisation on ProArt GoPro Edition laptops, transitions into AI-assisted production on creator PCs, and concludes with HDR finishing on ProArt displays validated for Adobe Premiere. ASUS positions this sequence as a continuous process designed to maintain speed, control, and colour accuracy across each stage.

HDR editing anchored by ProArt display validation

A central element of the showcase is the validation of ProArt displays for Adobe Premiere, aimed at supporting colour-critical HDR editing. ASUS states that this validation ensures compatibility for professional workflows, with demonstrations using the ProArt Display PA279CRV and PA27UCDMR.

This extends into production and post-production environments through a broader display lineup. The ProArt Display OLED PA27USD offers a 240Hz refresh rate and 12G-SDI connectivity, while the PA32USD adds dual 12G-SDI ports for more complex workflows. A ruggedised edition of the PA27USD, developed with Panaro, is also being introduced to support transport and on-location use.

At a larger scale, ASUS is showing the ProArt Cinema series, including the 81-inch FHD PQ099 and the 135-inch 4K HDR PQ07U. These displays are designed for large-format viewing and evaluation, with emphasis on brightness, contrast, and colour performance.

AI workflows extend from capture to production

The workflow begins with the ProArt GoPro Edition PX13 laptop, which integrates with GoPro Cloud to enable direct file access, preview, and organisation. ASUS StoryCube adds AI-based scene recognition, including support for 360° content, allowing creators to categorise footage before editing.

From there, processing shifts to creator laptops and desktops designed for AI-assisted production. The ProArt P16 combines an AMD Ryzen AI processor with an NVIDIA GeForce RTX 5090 GPU, targeting high-resolution video export and demanding workloads. The PX13 and GoPro Edition models use AMD Ryzen AI Max+ processors with up to 128GB of unified memory, enabling larger AI models to run locally on a single device.

ASUS is also introducing the ProArt PZ14, a tablet platform powered by the Snapdragon X2 Elite AI processor with up to 80 TOPs, paired with ASUS Pen 3.0 support for responsive drawing and input. Alongside the hardware, MuseTree is positioned as a creative assistant, supporting local GPU-based generation, natural language prompts, and integration with the FLUX model to generate and refine visual content, including video.

Custom PCs and infrastructure support scaled production

For desktop workflows, ASUS is demonstrating three custom Powered by ASUS creator PCs built by ProArt, Puget, and Falcon Northwest. These systems use the ProArt Z890-Creator WiFi motherboard and RTX 50 series GPUs to run scenarios such as interior design visualisation, digital avatar generation, and real-time AI rendering, where complex scenes are computed and displayed live.

A new ProArt B850-Creator WiFi Neo motherboard is also being introduced, supporting DDR5 memory, PCIe, and high-speed connectivity with dual 5G Ethernet and WiFi 7.

Beyond individual creators, ASUS is positioning its ExpertCenter Pro systems for studio environments. The ET500I W8-D and ET700I W7 workstations are designed for 8K editing, rendering, and virtual production workloads. The ET700I W7 is built on Intel Xeon W processors with DDR5 ECC memory and supports up to two NVIDIA RTX GPUs for accelerated rendering and AI-assisted media processing.

At the infrastructure level, ASUS is showing the ESC8000-E12P GPU server and VS320D-RS12U storage platform as building blocks for larger production pipelines. The server supports up to eight GPUs, including NVIDIA RTX PRO Blackwell Server Edition models and NVIDIA H200 NVL, while the storage system scales up to 10PB with an active-active dual-controller design to support collaborative workflows and large media datasets.

ProArt Masters Talks at NAB 2026

ASUS is also running its ProArt Masters Talks at NAB Show 2026, featuring speakers from Adobe, GoPro, NVIDIA, and ASUS Design Center, alongside Vincent Teoh of HDTVTest. The sessions cover HDR workflows, editing tools, AI-assisted design, and creator pipelines across different production environments.

The programme extends online through a ProArt Masters Talks learning platform running from April 16 to May 19, where users can access course content and participate in related activities.