ASUS, a renowned name in the tech industry, has achieved an impressive feat by clinching 35 awards at the 2024 Red Dot Product Design Awards, underscoring its prowess in design innovation across a broad spectrum of categories.
ASUS excels with diverse award-winning products
ASUS announced its significant triumph at this year's Red Dot Design Awards, a competition that draws thousands of submissions from over 60 countries. The entries are meticulously evaluated by an independent global jury comprised of seasoned industry experts. ASUS's success across various domains, including consumer electronics, gaming accessories, and business solutions, reaffirms its strong presence in the competitive global market.
Among the notable products that garnered attention were the highly acclaimed ROG Ally, numerous laptops launched in the past year, and several innovative displays and peripherals. These products, which were previously showcased at major tech events like Computex 2023 and CES 2024 in Las Vegas, highlight ASUS's commitment to pushing the boundaries of technology and design.
Philosophy and future direction in design
Mitch Yang, the Design Director at ASUS, expressed his pride in the company's achievements, stating, “Winning the Red Dot Design Awards again is a significant affirmation for the ASUS team, validating that our commitment to Design Thinking is the right path.” He emphasised the importance of understanding and prioritising user perspectives, integrating technological innovation, and ensuring commercial viability through iterative testing. Yang reaffirmed the company's dedication to adhering to these principles in future projects to better meet users' needs.
About the Red Dot Design Awards
The Red Dot Design Award, established over six decades ago, is among the world's leading design competitions. It evaluates entries based on innovation, functionality, and longevity, covering three main disciplines: Product Design, Brands & Communication Design, and Design Concept. The rigorous assessment process and the prestige associated with the Red Dot have made it a coveted accolade for designers and companies worldwide.
ASUS's sweep of 35 Red Dot Awards in 2024 not only showcases its innovative approach to product development but also sets the stage for future advancements that promise to captivate and meet the evolving demands of technology users around the globe.
