ASUS has emerged as Taiwan’s top performer at the Good Design Awards 2025, securing 15 accolades across multiple product categories and leading the ICT Equipment category. The recognition cements the company’s position as a global design leader and highlights its continued focus on creating innovative, user-centric solutions.
Recognition for design excellence
The 2025 edition of the Good Design Awards, one of the most respected global design programmes, once again spotlighted ASUS for its approach to design and innovation. The company’s award-winning products are now authorised to carry the prestigious G Mark, a symbol associated with high-quality, well-designed solutions. ASUS received the highest number of accolades among Taiwanese brands this year and outperformed competitors in the ICT Equipment category with the most winning products.
“This consecutive recognition from the Good Design Awards truly underscores the success of our ASUS Design Thinking philosophy, which guides our dedication to creating user-centric solutions,” said Mitch Yang, ASUS Chief Design Officer. “Our drive to push the boundaries of creativity and technology is fuelled by this honour, enabling us to bring truly incredible experiences that make a meaningful difference in people’s lives.”
Broad portfolio of award-winning products
ASUS’s strong showing reflects its ability to deliver design excellence across a wide range of devices. Of the 15 awards it received, 13 were in the PC and Peripherals subcategory, while two were for smartphones. This diversity demonstrates the company’s expertise in blending advanced technology with thoughtful design to enrich the user experience.
The winning products in the PC and Peripherals category include the ASUS Zenbook A14 UX3407, ASUS V16, ROG Strix Scar G16/G18, ROG Ally X, ASUS ExpertBook B3 Series, ASUS Chromebook CX14 series, ProArt PA401 Wood Edition Beige, ASUS Prime AP202 ARGB, ROG Falcata, ROG Harpe II Ace Wireless Gaming Mouse, ROG Astral GeForce RTX 5090 BTF Edition, ProArt Z890-CREATOR WIFI, and ASUS ExpertCenter PN54.
In the Smartphone and Peripherals category, the ROG Phone 9 Pro and ASUS Zenfone 12 Ultra were recognised for their innovation and design quality.
Celebrating global design innovation
Organised by the Japan Institute of Design Promotion, the Good Design Awards is now in its 67th year. It remains one of the world’s most influential design competitions, celebrating products that combine innovation, aesthetics, and functionality. Each year, a panel of experts evaluates thousands of entries from around the globe through a comprehensive review process to identify outstanding designs that improve everyday life.
ASUS’s achievements at the 2025 awards reflect its ongoing commitment to advancing design standards in the technology industry. By prioritising user experience and pushing creative boundaries, the company continues to shape the future of computing, gaming, and mobile technology.
