Dreame brings AI-assisted personal care devices to US retail push
Dreame will bring new AI-assisted personal care devices to US retail after sharp North America revenue growth.
Dreame Technology has introduced a new personal care lineup under its “Self Next” session at DREAME NEXT 2026, led by three US-bound products: the AirStyle Pro HI styler, Aero Straight Pro styler, and Halo concept floor-standing hair dryer.
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The company said the devices are scheduled to arrive at major US retailers later this year. The announcement comes as Dreame Personal Care reported a 1,230% year-on-year increase in North America revenue for Q1 2026, with the company expanding its US retail and e-commerce presence.
New styling devices lead the launch
The AirStyle Pro HI is an 8-in-1 intelligent styling kit built around 130,000 RPM high-speed airflow technology. It supports drying, curling, straightening, and finishing, while the Dreame app allows users to create a personalised hair profile and match styling modes automatically.
The Aero Straight Pro Styler combines drying and straightening in a single device. It uses a dual hot-and-cold airflow channel design, pairing hot-air drying with cold-air setting in one pass. Dreame said the device also uses smart hair recognition, real-time temperature and moisture sensing, and a care formula involving keratin, argan oil, and negative ions. The product was named a CES 2026 Award winner by Digital Trends.
Halo is a concept floor-standing hair dryer designed for hands-free drying. Its arc-shaped form is intended for bedroom or dressing area use, while its smart positioning system tracks the user’s head and adjusts airflow in real time.
Dreame also showed its wider beauty portfolio, including the Pilot 20 Intelligent Hair Dryer, first introduced at CES 2026. The model uses dual robotic arms to sense scalp and hair conditions before adjusting airflow. The Miracle Pro Hair Dryer and Pocket were also displayed as part of the company’s wider personal care range.
US channels become a larger priority
Dreame Personal Care is expanding in the US through both online and offline channels. The brand already sells through Amazon and other major e-commerce platforms, while its Silicon Valley flagship store serves as the centrepiece of its physical retail presence.
The company expects its full lineup to be available across major US retail channels by the end of 2026. The US-bound product launches are therefore tied closely to Dreame’s broader attempt to build its personal care business beyond online sales and into retail environments where consumers can interact with the devices directly.
Professional validation supports the category push
Dreame Personal Care has also received accreditation from Intercoiffure Mondial, the global association representing professional hairdressers. At the event, the company worked with ICD on the Dreame Hair Show, a runway presentation themed “Setting the Trends for the Season.”
The company said it has signed leading stylists as Dreame Global Tech Aesthetics Ambassadors and launched a Global Roadshow that will bring its technology to international fashion weeks, film festivals, and red-carpet events, including the upcoming Met Gala.
Dreame Personal Care said it has earned more than 30 industry awards worldwide. The Miracle Pro high-speed hair dryer was named a winner of CNN’s 2026 Innovation of the Year award in January 2026 and received Best Beauty and Personal Care Product at IFA 2025. The Pocket hair dryer won the COSMO Hair Master Award from Cosmopolitan, while the AirStyle Pro HI App received Bronze at the SHOP! Design Awards 2025.
The company attributed its product development to more than 11,000 patents filed and over 1,400 granted, covering areas such as essence misting technology, foldable portable hair dryer design, smart temperature control, and smart nozzle recognition.
Local outreach accompanies the event
Dreame Personal Care also donated T3 shavers and Pocket hair dryers to The Welcome Home Project, a San Francisco-based nonprofit supporting families moving into permanent housing. The donation was made in the presence of Rafael Mandelman, President of the San Francisco Board of Supervisors.
The company also announced an expanded outreach initiative for San Francisco’s unhoused population, providing personal care items such as shavers and hair dryers to support hygiene and confidence during the transition towards stable housing.
