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Tuesday, June 25, 2024

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Google Maps introduces AI-powered local search: A game-changer for businesses

Google Maps is revolutionising local search with AI-powered recommendations to make businesses easier to find.

Are you ready for a significant shift in how consumers discover and connect with local businesses? Maps has unveiled an -powered feature poised to redefine the local search landscape.

AI-powered local search: Transforming the game

Business owners, are you prepared for the future of local search? Google Maps is rolling out an innovative feature that harnesses the power of artificial intelligence to offer users hyper-personalized recommendations for local businesses. This groundbreaking tool leverages an extensive database with over 250 million places, photos, ratings, and reviews, among other data points.

Boosted visibility: Personalised recommendations at your fingertips

Imagine a potential customer typing in a conversational query like “best Italian restaurants with outdoor seating in London.” Thanks to Google's AI technology, your restaurant can emerge as a top recommendation, attracting high-quality leads. Each recommendation comes complete with photos and review highlights, making it easy for users to understand why your business aligns with their criteria.

Enhanced search refinement: Simplified customisation

What sets this feature apart is its effortless ability to refine searches. Users can ask follow-up questions like “Anyplace with a vegan menu?” or “What about family-friendly options?” This enhances user experience and provides more opportunities for businesses to shine.

Weather-responsive suggestions: Ideal for spontaneous plans

This feature is a game-changer for businesses impacted by weather conditions or catering to outdoor activities. Users can inquire about “rainy day activities” or “sunny day outdoor spots,” receiving tailored recommendations based on current weather conditions. This ensures businesses can adapt to changing circumstances and continue attracting customers.

Family-friendly focus: Attracting all age groups

The AI-powered feature also considers group dynamics, making it ideal for family-friendly businesses. Families searching for places “suitable for kids” can access curated suggestions, such as zoos, amusement parks, and kid-friendly restaurants. This ensures your business can attract a wider audience, including parents looking for family-friendly options.

Feedback-driven development: Local guides leading the way

Google actively seeks feedback from a select group of local guides to refine this innovative technology further. Their insights will help shape the AI-powered feature better to meet the needs of both users and businesses.

This new AI-powered feature has the potential to significantly impact local businesses by driving more qualified traffic to their doors. As Google continues to advance its AI capabilities, companies will need to adapt their online information to optimise their ranking for conversational searches. This adaptation is crucial to making the most of this exciting technology and staying ahead of the competition.

Google Maps' AI-powered local search feature is poised to change the game for businesses, offering a more targeted and personalised approach to customer discovery.

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Gabriela Gavrailova
Gabriela Gavrailova
Gabriela is a freelance news editor at Tech Edition, where she writes about technology and often does listicles and product reviews. Based in Austria, Gabriela is a person with many and diverse hobbies. If you don't find her reading a book at home or baking something, she will probably be out hiking or taking some classes to learn a new skill.

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