Friday, 5 September 2025
26.9 C
Singapore
29.8 C
Thailand
19.3 C
Indonesia
28.2 C
Philippines

Google : No More Right-side Ads for Advertisers

As one of the world’s most popular search engine and advertising partner, everything that Google does will undoubtedly affect billions of advertisers and marketers worldwide. Google has been carrying out tests on the four AdWords ads placements since 2006 and recently stepped up these tests in late 2015. Earlier this year, Google officially decided to […]

As one of the world’s most popular search engine and advertising partner, everything that Google does will undoubtedly affect billions of advertisers and marketers worldwide. Google has been carrying out tests on the four AdWords ads placements since 2006 and recently stepped up these tests in late 2015.

Earlier this year, Google officially decided to make these four ads above the organic search results live, while removing the right-side ads. Therefore, in the new configuration, ads will be shown only on the top and bottom of the search result. This move was a very significant news for many, especially for advertisers who no longer see their ads on the first page. This update by Google also changes the whole AdWords bidding landscape.

Google AdWords Then and Now

What Does It Mean for Marketers & Advertisers

More Competition for Attention

Competition

There is a huge implication for marketers because with the fourth line of promoted links added to the search result pages, and two to three ads listed at the bottom of the first page, the remaining search result will become even more precious. The purpose of AdWords is to push listings up the search results and so is that of SEO. Now, with the change, marketers have to compete more aggressively with advertisers for attention, making SEO an even larger concern for those who work to improve their brands’ visibility organically.

More Aggressive Pay-Per-Click (PPC) Strategy

Bid Strategy

Despite Google going big with those four ads on the top of the search results, this change means fewer ads as a whole, since the sidebar ads no longer display in search results. And the bottom ads that appear below the search results are not affected by this update.

For businesses who invest heavily in paid search and have been enjoying the benefits of PPC on Google, digital marketing efforts will most probably intensify as advertisers are now competing among themselves for the limited advertising slots on the first page.

So What’s Next?

Overall, the community is mixed about this change, but it seems most are just surprised. Despite saying this, marketers should always stay ahead and update themselves with the ever-changing digital trends, so that they can put their brands at a competitive advantage over their competitors. As the saying goes, “Change is the only Constant”, and I believe we can expect more changes in the near future.

Hot this week

Meta receives first online harms order in Singapore

Singapore issues its first online harms order to Meta under Ocha, as scam cases rise sharply and TikTok is added as a designated platform.

Meta reportedly explores using rival AI models to enhance its apps

Meta is exploring the use of AI models from Google and OpenAI to enhance its apps while advancing its own Llama AI technology.

Volvo unveils new XC70 plug-in hybrid with 124-mile electric range

Volvo unveils the XC70 plug-in hybrid, boasting a 124-mile electric range that offers long-distance capability and flexibility for everyday driving.

Meta accused of hosting unauthorised celebrity AI chatbots

Meta faces scrutiny after unauthorised AI chatbots imitating celebrities, including Taylor Swift, were found on its platforms.

China enforces mandatory AI content labels on major social media platforms

China’s major social media platforms are now required to label AI-generated content under a new law aimed at curbing misinformation and enhancing oversight.

HubSpot unveils Loop Marketing playbook to drive growth in AI era

HubSpot launches Loop Marketing playbook and over 200 AI updates to help businesses grow in the era of AI search and zero-click results.

One in three Australian workers expose company data to AI platforms, Josys warns

Over a third of Australian workers upload sensitive data to AI tools, with Josys warning of rising risks from shadow AI and weak governance.

Singapore Polytechnic partners ESGpedia to strengthen sustainability efforts for local businesses

Singapore Polytechnic and ESGpedia partner to help Singapore businesses cut emissions, boost energy efficiency, and support the Green Plan 2030.

Veeam launches first software appliance for instant, secure data protection

Veeam has launched its first hardware-agnostic software appliance, offering instant, secure data protection with built-in resilience.

Related Articles

Popular Categories