Friday, 18 July 2025
28.6 C
Singapore
28.7 C
Thailand
15 C
Indonesia
27.4 C
Philippines

Google : No More Right-side Ads for Advertisers

As one of the world’s most popular search engine and advertising partner, everything that Google does will undoubtedly affect billions of advertisers and marketers worldwide. Google has been carrying out tests on the four AdWords ads placements since 2006 and recently stepped up these tests in late 2015. Earlier this year, Google officially decided to […]

As one of the world’s most popular search engine and advertising partner, everything that Google does will undoubtedly affect billions of advertisers and marketers worldwide. Google has been carrying out tests on the four AdWords ads placements since 2006 and recently stepped up these tests in late 2015.

Earlier this year, Google officially decided to make these four ads above the organic search results live, while removing the right-side ads. Therefore, in the new configuration, ads will be shown only on the top and bottom of the search result. This move was a very significant news for many, especially for advertisers who no longer see their ads on the first page. This update by Google also changes the whole AdWords bidding landscape.

Google AdWords Then and Now

What Does It Mean for Marketers & Advertisers

More Competition for Attention

Competition

There is a huge implication for marketers because with the fourth line of promoted links added to the search result pages, and two to three ads listed at the bottom of the first page, the remaining search result will become even more precious. The purpose of AdWords is to push listings up the search results and so is that of SEO. Now, with the change, marketers have to compete more aggressively with advertisers for attention, making SEO an even larger concern for those who work to improve their brands’ visibility organically.

More Aggressive Pay-Per-Click (PPC) Strategy

Bid Strategy

Despite Google going big with those four ads on the top of the search results, this change means fewer ads as a whole, since the sidebar ads no longer display in search results. And the bottom ads that appear below the search results are not affected by this update.

For businesses who invest heavily in paid search and have been enjoying the benefits of PPC on Google, digital marketing efforts will most probably intensify as advertisers are now competing among themselves for the limited advertising slots on the first page.

So What’s Next?

Overall, the community is mixed about this change, but it seems most are just surprised. Despite saying this, marketers should always stay ahead and update themselves with the ever-changing digital trends, so that they can put their brands at a competitive advantage over their competitors. As the saying goes, “Change is the only Constant”, and I believe we can expect more changes in the near future.

Hot this week

Epson launches WorkForce Pro EM-C8100/C8101 multifunction printers in Singapore

Epson launches the WorkForce Pro EM-C8100/C8101 in Singapore, offering high-speed printing and eco-friendly features for modern offices.

Google to unveil Pixel 10 range at August hardware event

Google to launch Pixel 10 series, Watch 4, and new earbuds at its August 20 Made by Google event in New York, livestreamed globally.

Vivo joins the foldable race with new X Fold5 featuring ZEISS cameras and a huge battery

The Vivo X Fold5 offers foldable power with ZEISS cameras, a 6,000mAh battery, and multitasking software, all in a slim and lightweight design.

Garmin introduces Descent S1 buoy to enhance dive communication and safety

Garmin launches the Descent S1 Buoy in Singapore to improve diver tracking, messaging and safety through advanced sonar technology.

Huawei targets AI chip expansion in the Middle East and Southeast Asia

Huawei aims to sell AI chips in the Middle East and Southeast Asia to compete with Nvidia and grow its international market reach.

Grok chatbot now barred from referencing Elon Musk or calling itself Hitler, says xAI

Grok chatbot no longer allowed to reference Elon Musk or call itself Hitler, as xAI enforces new rules to stop offensive replies.

Tenable uncovers remote code execution flaw in Oracle Cloud Code Editor

Tenable discovered an RCE flaw in Oracle Cloud Code Editor that allowed attackers to exploit Cloud Shell; the issue has since been fixed.

Garmin introduces Descent S1 buoy to enhance dive communication and safety

Garmin launches the Descent S1 Buoy in Singapore to improve diver tracking, messaging and safety through advanced sonar technology.

Salesforce expands Hyperforce services in Indonesia with local data residency

Salesforce brings local data residency and AI-driven services to Indonesia with the expansion of Hyperforce and new platform tools.

Related Articles

Popular Categories