Wednesday, 19 March 2025
23.9 C
Singapore
28.4 C
Thailand
20.2 C
Indonesia
27.1 C
Philippines

Google seeks to dismiss the US government’s antitrust lawsuit

Google has asked a Virginia court to dismiss a DOJ lawsuit that accuses it of monopolising the digital advertising sector.

In a recent move in a Virginia federal court, Google has sought to have a lawsuit by the Department of Justice (DOJ) dismissed. The lawsuit, which was filed in January 2023, accuses Google of monopolising the digital advertising technology sector through what it describes as “anticompetitive and exclusionary conduct.”

Google’s legal team filed for summary judgement on Friday, aiming to prevent the case from going to trial in September. They argue that the DOJ has not adequately demonstrated that Google controls at least 70% of the marketโ€”a commonly referenced threshold for defining a monopoly. Furthermore, Google contends that the DOJ has crafted markets specifically for the case, effectively sidelining significant competitors, including various social media platforms.

At the heart of the DOJ’s lawsuit is the claim that Google has engaged in practices that stifle competition and maintain its dominance in digital advertising technologies. According to a DOJ press release from last year, Google manages to capture over 30% of the advertising revenue that passes through its products. This level of control, the DOJ argues, is detrimental to a fair and competitive market.

Attorney General Merrick B. Garland emphasised at the time of the lawsuit’s announcement that Google’s conduct included “anticompetitive, exclusionary, and unlawful actions” aimed at either eliminating or significantly reducing any competitive threats to its dominance.

Google, however, maintains that the DOJ’s claims exceed the boundaries of antitrust laws. According to reports from Bloomberg and Reuters, Google has dismissed the idea that it holds a monopoly, citing the intense competition it faces from other tech giants and social media companies. The tech company’s defence hinges on the argument that the market definitions applied by the DOJ have been tailored specifically to target Google, thereby ignoring the broader industry dynamics.

As the case progresses, the outcome could have significant implications not only for Google but for the digital advertising industry as a whole. If Google were to lose, it could lead to major changes in how digital ad technologies are regulated and operated. Conversely, a win for Google could affirm the status quo, where large tech companies hold considerable sway over large segments of the digital economy.

Hot this week

Joby and Virgin Atlantic to launch air taxi service in the UK

Joby and Virgin Atlantic are set to launch an electric air taxi service in the UK, promising faster and eco-friendly travel. Learn more about the plans.

Pure Storage integrates NVIDIA AI Data Platform into FlashBlade to drive enterprise AI innovation

Pure Storage integrates NVIDIA AI Data Platform into FlashBlade, enabling high-performance AI storage solutions for enterprises and cloud providers.

Leading construction companies in Singapore adopt ESGpedia for sustainability reporting

Leading construction firms in Singapore use ESGpedia to enhance sustainability reporting, improve efficiency, and stay competitive in green project tenders.

ChopNow expands BNPL services with new retail partnerships in Singapore

ChopNow expands its BNPL services in Singapore with new retail partners, offering more flexible payment options for furniture, home dรฉcor, workspaces, and e-bikes.

OPPO launches Reno13 F 5G and A5 Pro 5G in Singapore

OPPO launches the Reno13 F 5G and A5 Pro 5G in Singapore, featuring AI imaging, top-tier durability, and gaming enhancements.

NVIDIA introduces new AI reasoning models for developers and enterprises

NVIDIA launches Llama Nemotron AI reasoning models to help businesses build advanced AI agents with improved accuracy and efficiency.

AI agents transform industries with NVIDIA AI Enterprise

AI agents powered by NVIDIA AI Enterprise are transforming industries, improving customer service, aiding humanitarian efforts, and streamlining operations worldwide.

NVIDIA unveils RTX PRO 6000 Blackwell Server Edition for AI and graphics workloads

NVIDIA unveils the RTX PRO 6000 Blackwell Server Edition, a powerful AI and graphics GPU designed to accelerate enterprise workloads.

NVIDIA partners with telecom leaders to develop AI-driven 6G networks

NVIDIA teams up with telecom giants like T-Mobile, MITRE, and Cisco to develop AI-powered 6G networks, aiming for higher efficiency and security.

Related Articles