Hisense launches UR9 RGB MiniLED television with Chromagic technology
Hisense launches UR9 RGB MiniLED TV featuring Chromagic technology, aiming to deliver improved colour accuracy and brightness.
Hisense has launched its latest RGB MiniLED television, the UR9, marking the next stage in the company’s development of advanced display technology. The new model arrives in April 2026, following growing industry interest in RGB MiniLED systems, which first gained widespread attention when Hisense introduced a consumer version at CES 2025.
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Since that debut, RGB MiniLED technology has gained traction across the television industry, with manufacturers exploring ways to improve colour accuracy, brightness and viewing comfort. Hisense expanded its portfolio earlier this year at CES 2026 with the introduction of its mainstream RGB MiniLED range, including the UR9 and UR8 series, both powered by its proprietary Chromagic Technology.
The launch of the UR9 continues that momentum. The company positions the model as a premium offering that delivers cinema-level visuals to a wider range of households. The television will be available in multiple sizes, ranging from 65 to 100 inches, reflecting growing consumer demand for large-format displays suitable for home entertainment.
RGB MiniLED technology aims to improve colour and contrast
At the core of the UR9 is an RGB MiniLED backlight system designed to deliver, according to Hisense, natural and accurate colour reproduction. Each backlight LED integrates individual red, green and blue diodes that operate independently, allowing colour to be generated directly at the source rather than filtered through traditional methods.
This configuration enables the television to reach up to 100 per cent of the BT.2020 colour standard, a specification widely used in professional video production. According to the company, the display’s colour performance has also been validated by Pantone, supporting its claim of improved colour precision and visual consistency.
The UR9 is powered by the Hi-View AI Engine RGB processor, which adjusts brightness, contrast and colour balance in real time. The processor manages thousands of lighting zones across the screen, aiming to enhance detail in both bright and dark scenes. Hisense stated that this approach is intended to deliver sharper visuals and more realistic images, regardless of the content being viewed.
Audio performance also plays a central role in the device’s design. The UR9 incorporates a 4.1.2 multi-channel sound system featuring upward-firing speakers, dedicated surround channels and an integrated subwoofer. The system is intended to create an immersive listening experience suitable for films, sports broadcasts and video games.
To reduce visual distractions, the television features anti-reflection and glare-reduction technology that minimises reflections and preserves image clarity in brightly lit rooms. By limiting unwanted light interference, the panel aims to maintain shadow detail and colour accuracy across different viewing environments.
Chromagic technology supports performance and viewing comfort
Hisense has developed Chromagic Technology as the optical foundation for its RGB MiniLED televisions. The system is built around three main components: the Chromagic RGB Chip, Chromagic Optical Design and Chromagic Colour Management System.
The company explained that the Chromagic RGB Chip serves as the primary light source, while the optical design optimises light distribution across the panel. The colour management system then ensures that colour output remains consistent and accurate throughout different types of content. Together, these elements are intended to produce richer tones while maintaining energy efficiency.
Brightness is another key focus for the UR9. Hisense stated that the television can reach a peak brightness of up to 5,000 nits, allowing images to remain visible even in brightly lit rooms. The combination of high brightness and wide colour coverage is designed to provide more vivid visuals and greater realism when viewing films, television programmes or live sports.
The company also highlighted potential health and efficiency benefits associated with the technology. According to Hisense, the RGB MiniLED design reduces blue light exposure by up to 50 per cent without affecting colour quality. The display has received TÜV certification for low-blue-light performance at the hardware level, suggesting improved visual comfort during extended viewing sessions.
Energy efficiency is another aspect of the system. Hisense noted that RGB MiniLED technology can consume less power compared with traditional backlighting methods while maintaining high brightness levels. This combination of performance and reduced energy demand reflects a broader industry focus on sustainability and long-term operating costs.
Industry standards and future outlook for RGB MiniLED displays
Interest in RGB MiniLED technology has grown significantly across the television industry, particularly following developments in standardisation. In March 2026, the Video Division Board of the Consumer Technology Association formally defined RGB LED televisions as liquid crystal display sets that use individually controlled red, green and blue LEDs within each backlight element.
As a member of the association, Hisense contributed to the development of this definition, drawing on its experience in RGB MiniLED engineering. The company stated that establishing clear technical standards helps distinguish genuine RGB MiniLED products from other display technologies and provides consumers with clearer expectations about performance.
The launch of the UR9 comes at a time when manufacturers are seeking to move beyond incremental display improvements. Industry efforts are increasingly focused on delivering more accurate colour reproduction, improved brightness and reduced eye strain, all while maintaining energy efficiency.
Hisense said its long-term strategy centres on advancing technologies that deliver more natural viewing experiences. Under its “Innovating a Brighter Life” vision, the company aims to refine display performance through optical and processing improvements rather than relying solely on hardware scaling.
With the UR9 now entering the market in April 2026, the company is positioning the model as an example of how RGB MiniLED technology may shape future television design. As competition in the premium television segment intensifies, the introduction of new display standards and optical systems is expected to drive further innovation across the industry.
