In today’s day and age, small businesses are the name of the game. A recent consumer confidence study by Thimble has shown that 75% of Americans have high confidence in small businesses, compared to just 19% in large institutions.
But being a small business owner is no easy task. From creating a website to doing your own technical due diligence, small business owners need to be a “jack of all trades” when it comes to running their own business.
Small business owners learn to wear many hats at once — so if they’re less specialized, why do consumers trust them more? Well, small business owners are often integrated into local communities and the profit they make is reinvested back into their communities, whereas big corporations’ profits often find themselves in the hands of shareholders.
When it comes to consumer confidence, customers appreciate the sense of community and personalization that small businesses can provide.
But as a small business owner, how can you leverage consumer confidence to help your business succeed? Check out the infographic below for a guide to building consumer confidence in your small business.