How to optimize your email marketing campaigns

How to optimize your email marketing campaigns

According to research by Ascend2, marketers say email and content marketing are the most useful for driving prospects through the sales pipeline and toward revenue. This is quite true as people often don’t want to look too intrusive or have to hard-sell their service or product. There are many ways to optimize your email marketing campaign. This article will impart some knowledge to you to make yourself professional yet capture your clients’ attention. 

A good subject line and heading

The subject line and heading are an essential part of making your email campaign better. We make impressions when we encounter someone or form a mental image of someone for the first time. This happens for less than one-tenth of a second. Based on statistics, 35% of the email recipients open an email based on the subject line alone. Furthermore, emails that include the first name of the recipient in their subject line have a higher tendency of it being opened. When you address your potential clients by their name, it builds on a personal relationship in the long run.

Moreover, the email line should not be more than 4-7 words long. You don’t want to sound too casual. It should be brief, straight to the point with a touch of familiarity.

Personalization

Secondly, personalization your email based on your recipients. It may sound like a hassle, but the effort will bring you a long way. According to a study by MarketingSherpa, 40% of email subscribers reported that they had marked an email as spam when it is irrelevant. Therefore, it might be a good idea to use the demographic and behavioral data you have about your readers and includes them in your email. It might be a little weird if we get an email telling us about a winter sale when we live in a tropical country. Mass-marketing is not effective anymore. Thus, it would help if you told your potential readers that we know what you are facing, and we are here to assist you.

Having a clear call-to-action

Having a clear call-to-action (CTA) is also a way to generate leads and potential sales. CTA is a button or link that informs readers about a service or a product. After that, when the readers are more interested, they can click through the link provided in the email, and the CTA will direct them to the respective page. A good click-through rate of a CTA button is generally around 5.31%, which is attractive than CTA text and other methods. Hence, to make your CTA more enticing, you need to create a sense of urgency while keeping it straightforward and precise. It is a cost-effective way to develop sales and provide value to your readers.

Being mobile-optimized

Lastly, make sure that your email is optimized for mobile phones. 60% of email campaigns are opened on mobile devices, compared to 10% on desktop and 29% on webmail clients in 2019. The number is projected to increase with more and more people owning a mobile phone or spend most of their time on mobile devices. As a result, it is vital to use a mobile-optimized template when writing your email to allow readers to have a better user experience. Responsive designs can also increase the conversion rate and click rate. Hence, to adapt to the increasing trend, you should pay more attention to your email templates.

To sum up

There is no “one size fits all,” but only finding one which satisfies your needs. There is a lot of trial and error in the process, experimenting, and finding out what fits best for your business. To ensure that you are not falling behind or that competitive edge, it is essential to compare against industry benchmarks and keep questioning yourself what can be done better on your current campaign. Only with a growth mindset you will reach a higher level of achievement. 

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