Indonesia-based adtech startup, Pomona, secures US$3M in series A-2 round

Indonesia-based adtech startup, Pomona, secures US$3M in series A-2 round

Pomona, Indonesia-based omnichannel marketing and sales solutions startup, secured US$3 million in a Series A-2 round of funding led by Malaysia-based venture capital firm, Vynn Capital, supported by Ventech China and Amand Ventures. Pomona’s existing investors, Stellar Kapital and Central Capital Ventura, also took part in this round.

The startup intends to use the fresh funding to accelerate product development with the goal of becoming an end-to-end solution. The startup also has plans to expand into new markets within Southeast Asia.

Founded in 2016, Pomona facilitates digital transformation within the global consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industry. Its software enables brands to provide cashback incentives to consumers in Indonesia and includes tools for analysis of customer engagement, offline sales conversion, and the effectiveness of marketing campaigns. This cashback mechanism engages its users with incentives for purchases at retail locations and rewards for checking in. It works by scanning a receipt with the app. The company also provides its partners with Pomona’s white-label solutions to create their own branded cashback rewards app.

The startup currently partners with more than 50 brands, which includes Unilever, Japfa, ABC President, Sosro, Frisian Flag, and Sungai Budi.

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