Saturday, December 2, 2023

Instagram unveils new content creation tools and improved analytics


has rolled out several innovative features, making content creation and performance tracking more efficient and creative for its users.

Enhanced video editing and meme-making

Instagram's new update introduces advanced video editing tools, including undo and redo functions, streamlining the editing process. A dedicated media clip hub is now available, particularly aiding meme creation. This hub allows users to easily blend with their reels, enhancing the overall meme-making experience.

Revamped text-to-speech and personalisation features

The platform has expanded its text-to-speech options, adding ten new English voices, initially available in select countries. Additionally, Instagram is broadening its font and text style offerings, rolling out six new fonts and styles across multiple languages. These updates include the option to add outlines to fonts, providing more creative flexibility.

New filters and improved reel editing

Instagram has introduced mood-capturing photo filters, enabling users to convey various emotions in their photos and carousels. The platform also experiments with new methods to scale, crop, and rotate clips within reels. This update aims to give users greater creative control and ease in content creation.

Advanced audio options and custom stickers

Further enhancing its reels feature, Instagram is testing new ways to add and access audio. The audio browser and trending audio are now more accessible, encouraging users to find inspiration effortlessly. Additionally, Instagram is experimenting with custom stickers, allowing users to transform their photos and videos into unique, shareable stickers.

Streamlined editing experience and new filters

A new editing experience is underway, focusing on improved functionality for drafts. Users can soon preview, rename, and schedule their drafts more efficiently. Alongside, Instagram has unveiled filters that easily express moods in photos and videos, enriching the visual storytelling experience.

Enhanced content performance analytics

Instagram has announced significant improvements to its performance analytics. This update includes the introduction of a new metric for reels on Facebook and Instagram, named ‘Replays'. The definition of ‘Reels Plays' has also been updated to include initial plays and replays, offering a more comprehensive view of content engagement.


Instagram's latest updates present a suite of enhanced tools and features, from improved video editing to innovative personalisation options. These changes streamline the content creation process and provide deeper insights into content performance, potentially increasing user satisfaction and engagement on the platform.

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Nurin Sofia
Nurin Sofia
Nurin Sofia is a news editor at Tech Edition. Her interest is in technology and startups, occasionally crunching news for gaming. Sofia enjoys playing video games, going on bike rides, and gardening when she isn't behind a keyboard.

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