Threads, the popular social media platform owned by Meta, now boasts more than 100 million daily active users. Meta CEO Mark Zuckerberg shared the news on Monday, marking the first time Meta has publicly disclosed daily active user figures for Threads.
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This milestone is significant not only for the sheer number of users but also because it highlights Threads’ rapid rise as a major player in the social media landscape. Threads has been growing steadily in recent months, even as competitors like Bluesky have gained attention.
Threads vs. Bluesky: A comparison of numbers
Meta has openly promoted Threads’ growth, especially as Bluesky expands its user base. According to a Bluesky tracker, the rival platform has over 25 million users. By contrast, Zuckerberg revealed that Threads has surpassed 300 million monthly active users.
While it’s not a direct comparison—Bluesky’s figures are for total users, not monthly activity—Threads’ dominance is clear. With over four times Bluesky’s total user count and a much larger base of daily active participants, Threads continues to lead the charge in social media innovation.
New features driving Threads’ growth
Threads has been rolling out new features that keep users engaged. Recent updates include custom feeds and curated collections of accounts, both of which seem inspired by Bluesky. Meta has also begun testing a much-requested feature: allowing users to select their default feed.
These updates are designed to make the platform more user-friendly and tailored to individual preferences, cementing Threads as a top choice for social media users.
Looking ahead: Changes and challenges
While Threads’ growth is impressive, there are challenges on the horizon. Zuckerberg mentioned that the platform might introduce ads as early as next year. This could impact the user experience, as some prefer ad-free platforms.
For now, Threads remains focused on expanding its features and engaging its massive user base. With over 100 million daily active users and 300 million monthly users, it is clear that Threads is here to stay.
