Adobe stole the show at their Adobe MAX 2023: Sneaks presentation in Los Angeles on October 10. Christine Dierk, who spearheaded the unveiling, left the audience spellbound. With just a click of a button, her dress, adorned with scales, began to alter its patterns almost continually. But it didn’t stop there; she revealed that the dress can animate its designs and detect the wearer’s movements. The design dynamically adjusts, mimicking the direction in which the wearer moves.
A new canvas for digital art
Project Primrose isn’t just an ordinary dress; it’s a ground-breaking platform for digital creativity. Made with non-emissive textiles, the dress is a canvas for artists and designers to showcase their work. The unique fabric enables users to upload designs made with Adobe’s suite of creative tools, including Adobe Firefly, Adobe After Effects, Adobe Stock, and Adobe Illustrator. With the mere click of a button, their artistic vision comes alive, animated across the surface of the dress. This innovation could extend beyond fashion, revolutionising industries like furniture design.
More than just a pretty fabric
But what makes Project Primrose genuinely extraordinary is the technology behind it. Before its debut, Christine Dierk, along with researchers TJ Rhodes and Gavin Miller, had published studies about the use of reflective light-diffuser modules for non-emissive flexible display systems. These modules enable the dress to adapt and play with light, offering virtually endless style options. In a video released by Adobe, the dress proves to be highly responsive to external triggers. Its capabilities extend beyond mere aesthetics; it could even serve as a low-power billboard for text-based advertisements. And that’s not all. The technology is so versatile it could be used in other items, like handbags, indicating a promising future for its application in various creative industries.
Adobe’s Project Primrose is more than just a piece of clothing; it’s a platform that opens up new creative horizons, from fashion to furniture and beyond.
