Friday, 18 April 2025
27.2 C
Singapore
28.1 C
Thailand
20 C
Indonesia
28.4 C
Philippines

Meet Adobe’s Project Primrose, the dress that redesigns itself every second

Adobe's Project Primrose is a ground-breaking interactive dress showcased at Adobe MAX 2023, offering endless design possibilities through its non-emissive textile technology.

Adobe stole the show at their Adobe MAX 2023: Sneaks presentation in Los Angeles on October 10. Christine Dierk, who spearheaded the unveiling, left the audience spellbound. With just a click of a button, her dress, adorned with scales, began to alter its patterns almost continually. But it didn’t stop there; she revealed that the dress can animate its designs and detect the wearer’s movements. The design dynamically adjusts, mimicking the direction in which the wearer moves.

A new canvas for digital art

Project Primrose isn’t just an ordinary dress; it’s a ground-breaking platform for digital creativity. Made with non-emissive textiles, the dress is a canvas for artists and designers to showcase their work. The unique fabric enables users to upload designs made with Adobe’s suite of creative tools, including Adobe Firefly, Adobe After Effects, Adobe Stock, and Adobe Illustrator. With the mere click of a button, their artistic vision comes alive, animated across the surface of the dress. This innovation could extend beyond fashion, revolutionising industries like furniture design.

More than just a pretty fabric

But what makes Project Primrose genuinely extraordinary is the technology behind it. Before its debut, Christine Dierk, along with researchers TJ Rhodes and Gavin Miller, had published studies about the use of reflective light-diffuser modules for non-emissive flexible display systems. These modules enable the dress to adapt and play with light, offering virtually endless style options. In a video released by Adobe, the dress proves to be highly responsive to external triggers. Its capabilities extend beyond mere aesthetics; it could even serve as a low-power billboard for text-based advertisements. And that’s not all. The technology is so versatile it could be used in other items, like handbags, indicating a promising future for its application in various creative industries.

Adobe’s Project Primrose is more than just a piece of clothing; it’s a platform that opens up new creative horizons, from fashion to furniture and beyond.

Hot this week

AI is reshaping tech infrastructure as Seagate urges balance between cost and carbon

Seagate’s new global report urges data centre operators to balance sustainability with cost as AI-driven data demands surge.

Judge says Google broke antitrust laws in adtech market

A judge ruled that Google broke antitrust laws in the ad tech market, possibly leading to a breakup or new restrictions on its advertising business.

Illumio launches AI-powered cloud detection and response tool

Illumio debuts AI-driven cloud security tool to detect, visualise, and contain threats in real time across hybrid and multi-cloud systems.

Meta’s plain Maverick AI model falls behind in benchmark rankings

Meta’s plain Maverick AI model underperforms against rivals after benchmark controversy, raising concerns over testing fairness.

YouTrip adds a Malaysian Ringgit wallet to help you save more on JB trips

YouTrip now lets you store MYR and offers free JB shuttles and cashback to celebrate, making your trips across the Causeway more rewarding.

YouTrip adds a Malaysian Ringgit wallet to help you save more on JB trips

YouTrip now lets you store MYR and offers free JB shuttles and cashback to celebrate, making your trips across the Causeway more rewarding.

Mark Zuckerberg says TikTok slowed Meta’s growth and changed its direction

Zuckerberg says TikTok slowed Meta’s growth and forced a shift in strategy, as revealed in the FTC antitrust trial on June 5.

Judge says Google broke antitrust laws in adtech market

A judge ruled that Google broke antitrust laws in the ad tech market, possibly leading to a breakup or new restrictions on its advertising business.

OpenAI’s Stargate project eyes global expansion after US launch

OpenAI’s US$500B Stargate project, which aims to build AI data centres across the US, may expand to the UK and Europe after it launches.

Related Articles

Popular Categories