Saturday, 30 August 2025
29 C
Singapore
35.3 C
Thailand
25.5 C
Indonesia
28.7 C
Philippines

Meta publishes new guide on maximising post-holiday promotions

Discover Meta's latest guide on post-holiday promotions, offering key insights and strategies for leveraging the unique Q5 period to boost sales.

You might have noticed more recent talk about “Q5” among platform marketing teams. This term refers to the period between late December and mid-January. It’s a crucial time to boost sales after the holiday season.

Understanding this trend, Meta has introduced a 6-page guide focused on “post holiday peak performance”. The guide offers a deep dive into marketing strategies for this unique period, separating it from traditional holiday promotions.

Insights and strategies in the guide

Meta publishes new guide on maximising post-holiday promotions - 1

The guide, available for download, provides valuable insights and strategies for post-holiday marketing. It includes data on traditional ad performance and offers tactical tips to refine your campaigns. Additionally, it suggests ideas for your promotional focus and shares various other notes.

Why Q5 matters?

Q5, while not officially recognised, has become increasingly relevant. It marks a significant shift in consumer focus and behaviour following the festive season. This guide from Meta is a valuable resource for marketers looking to navigate this transitional period effectively.

Whether you’re a seasoned marketer or new to the field, this guide offers fresh perspectives and actionable tips. It’s a resource worth exploring to enhance your post-holiday marketing strategies. You can download Meta’s “Post-Holiday Peak Performance” guide for more insights.

Meta’s new guide on post-holiday promotions offers insights and strategies for leveraging the Q5 period, providing marketers with valuable tools to boost post-holiday sales.

Hot this week

Elon Musk’s xAI files lawsuit against Apple and OpenAI over chatbot integration

Elon Musk’s xAI sues Apple and OpenAI, alleging their iPhone ChatGPT partnership harms competition and gives OpenAI an unfair advantage.

ATPI expands in Asia to support growing business travel demand

ATPI expands in Asia with new offices in India and planned growth in China and South Korea to meet rising regional business travel demand.

Apple’s first foldable iPhone tipped to launch with major design changes

Apple’s first foldable iPhone is expected to debut with an 8-inch foldable screen, eSIM-only support, and a high-quality hinge for its 20th anniversary.

Anthropic warns hackers exploited its Claude AI chatbot for large-scale ransomware and phishing attacks

Anthropic warns that hackers exploited Claude AI to create ransomware and phishing campaigns, targeting at least 17 companies.

ASUS ROG unveils new OLED gaming monitors with tandem technology at Gamescom 2025

ASUS ROG introduces new OLED gaming monitors at Gamescom 2025, featuring Tandem OLED technology, higher brightness, and longer lifespan.

Microsoft releases Windows 11 25H2 update for testing in the Release Preview channel

Microsoft has released the Windows 11 25H2 update in the Release Preview Channel, with feature removals and improved admin controls.

TikTok introduces voice messages and image sharing in direct messages

TikTok is rolling out voice messages and image sharing in direct messages for all eligible users, boosting its social features.

Huawei to launch second triple-folding phone on 4 September

Huawei will unveil its second triple-folding smartphone, the Mate XTs, on 4 September ahead of a busy month of rival tech launches.

Sony resumes sales of Xperia 1 VII in Singapore after investigation

Sony resumes Xperia 1 VII sales in Singapore after an investigation and an enhanced manufacturing process to address a circuit board flaw.

Related Articles

Popular Categories