You might have noticed more recent talk about “Q5” among platform marketing teams. This term refers to the period between late December and mid-January. It's a crucial time to boost sales after the holiday season.
Understanding this trend, Meta has introduced a 6-page guide focused on “post holiday peak performance”. The guide offers a deep dive into marketing strategies for this unique period, separating it from traditional holiday promotions.
Insights and strategies in the guide
The guide, available for download, provides valuable insights and strategies for post-holiday marketing. It includes data on traditional ad performance and offers tactical tips to refine your campaigns. Additionally, it suggests ideas for your promotional focus and shares various other notes.
Why Q5 matters?
Q5, while not officially recognised, has become increasingly relevant. It marks a significant shift in consumer focus and behaviour following the festive season. This guide from Meta is a valuable resource for marketers looking to navigate this transitional period effectively.
Whether you're a seasoned marketer or new to the field, this guide offers fresh perspectives and actionable tips. It's a resource worth exploring to enhance your post-holiday marketing strategies. You can download Meta's “Post-Holiday Peak Performance” guide for more insights.
Meta's new guide on post-holiday promotions offers insights and strategies for leveraging the Q5 period, providing marketers with valuable tools to boost post-holiday sales.
