Consider marking your calendar for July 9, when Samsung is expected to hold its next Galaxy Unpacked event. According to well-known tipster @evleaks, the showcase begins at 10 a.m. EDT, translating to 10 p.m. in Singapore. Although Samsung hasn’t officially confirmed the venue, multiple rumours suggest it will occur in New York City, a frequent location for the company’s major global launches.
The next Galaxy Unpacked: 9 July 2025 @ 10AM EDT
— Evan Blass (@evleaks) June 18, 2025
This event is expected to be one of Samsung’s most important of the year, especially as the brand looks to strengthen its position in a highly competitive smartphone market. You can anticipate the launch of six new devices, with mobile phones and wearables on the agenda.
Samsung to reveal new foldable and wearables
The July event will likely focus heavily on Samsung’s latest foldable smartphones. The company is expected to introduce the Galaxy Z Fold7 and Galaxy Z Flip7, alongside a more affordable variant, the Galaxy Z Flip7 FE. These devices will be the first to feature One UI 8, Samsung’s newest software update, designed to enhance performance and improve the user experience with new features and refinements.
In addition to the foldable, Samsung is also anticipated to unveil the Galaxy Watch8, the Galaxy Watch8 Classic, and a brand-new model called the Galaxy Watch Ultra (2025). These smartwatches are expected to improve design, functionality, and health-tracking capabilities, further strengthening Samsung’s presence in the wearables market.
This comprehensive lineup suggests that Samsung is refining existing product lines and expanding its ecosystem in an effort to appeal to a wider range of users, from tech enthusiasts to everyday consumers.
A crucial launch amid growing pressure
This year’s Galaxy Unpacked comes at a pivotal time. Samsung faces tougher competition than ever, particularly from Chinese brands such as Honor and Xiaomi. Both companies are expected to release their foldable phones in the same time frame. Honor is said to be preparing to launch what could be the thinnest foldable phone to date, while Xiaomi has plans to introduce its next foldable model later this month. These moves could challenge Samsung’s dominance in the premium foldables space.
At the same time, Samsung is grappling with declining shipment figures worldwide, making this launch even more significant. The company hopes that its new hardware, software updates, and potential pricing strategies will help reverse recent trends and recapture consumer interest.
Whether you’re a long-time Samsung fan or simply someone interested in the latest tech, this event is shaping up to be one of the season’s major highlights. With innovations in smartphones and smartwatches expected, all eyes will be on Samsung on July 9 to see how it rises to the occasion.
