ShopBack links rewards and POS systems with Eats365 to extend offline dining payments

ShopBack has entered a strategic partnership with Eats365 to integrate its payments and rewards platform into restaurant point-of-sale systems, targeting the food and beverage sector in Hong Kong.

The integration connects ShopBack Pay with 365pay, Eats365’s payment platform, allowing merchants to process transactions, rewards, and customer engagement functions within their existing POS workflows.

POS integration combines payments, rewards, and analytics

The partnership centres on embedding ShopBack’s payment and rewards infrastructure directly into Eats365’s POS ecosystem, which serves over 10,000 restaurants across 32 markets. Merchants will be able to accept ShopBack Pay transactions through their POS interface, while also gaining access to reporting and analytics tied to those transactions.

The payment process is designed to be automated. Merchants can scan a customer’s ShopBack QR code using an iPad camera or scanner integrated into the POS system, with payments charged to the user’s linked method via ShopBack Pay. Transactions are then processed and reconciled as part of the merchant’s end-of-day workflow, reducing manual handling and improving data accuracy.

Julian Foo, General Manager of Financial Services at ShopBack, said: “Dining is one of the most frequent and meaningful spending categories in everyday life, which makes it a natural space for rewards to create real value. Our partnership with Eats365 reflects how ShopBack is bringing rewards closer to everyday offline moments in Hong Kong. By working with a partner that is deeply connected to the dining ecosystem, we can help merchants reach customers more effectively and deliver greater value to consumers every time they dine.”

The integration places ShopBack’s rewards mechanics directly at the point of payment, rather than as a separate consumer layer.

Merchant growth tied to repeat visits and consumer incentives

The combined system is positioned to help restaurants address customer acquisition and retention within a competitive dining environment. Merchants gain access to ShopBack’s user base, while cashback incentives aim to encourage repeat visits.

Consumers can combine ShopBack Cashback with rewards from their existing payment methods, increasing the perceived value of transactions at participating outlets. ShopBack users in Hong Kong have earned over HK$300 million in Cashback, which can be used for in-store payments through ShopBack Pay.

ShopBack Pay is currently accepted at more than 1,000 outlets in Hong Kong, including Ten Ren Tea, Sushi Express, Gyu-Kaku, Aboutea, and Water Gate Chicken Rice. The Eats365 integration expands that footprint by embedding access within merchant operations rather than requiring separate onboarding processes.

Hayden Wong, Chief Commercial Officer of Eats365, said: “At Eats365, we are focused on equipping restaurant merchants with tomorrow’s technology that helps them run better businesses and deliver better dining experiences. The launch of 365pay in 2024 takes this a step further by enabling merchants to provide customers a variety of payment options with the smoothest integration available, alongside reconciliation ease with the best cost-efficiency available in the market. Partnering with ShopBack via ShopBack Pay brings our merchant infrastructure together with ShopBack’s strengths in consumer rewards, payments, and engagement, creating new opportunities for merchants to attract customers, encourage repeat visits, and grow more effectively.”

Extending ShopBack’s offline payments footprint

ShopBack launched its cashback platform in Hong Kong in 2022 and introduced ShopBack Pay in October 2025. The Eats365 partnership extends that offering into restaurant operations, where transactions are frequent and tied to repeat consumer behaviour.

Eats365, founded in Hong Kong, provides POS infrastructure and operational tools for restaurants, including payment aggregation through 365pay. The integration aligns merchant operations with consumer-facing rewards systems, linking transaction data with engagement tools in a single environment.

The full integration will be available to Eats365 merchants from July 2026, with participating outlets to be announced closer to launch.