Synology adds self-hosted AI Advisor to guide website users through technical queries
Synology introduces AI Advisor, a self-hosted website assistant for technical guidance, product selection, and support.
Synology has introduced AI Advisor, a website-based intelligent assistant designed to help users find technical guidance, product information, and support resources more quickly.
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The assistant delivers localised responses directly through Synology’s website and is intended to reduce the time users spend searching for answers across documentation, downloads, and configuration material. Synology said the service is available to users worldwide.
AI support without third-party providers
AI Advisor runs on a self-hosted large language model that operates independently of third-party AI providers. Synology said no query context is shared externally, giving the service a privacy and control layer that is relevant for users seeking technical support without exposing interaction data to outside AI platforms.
The company plans to move AI Advisor to dedicated Synology infrastructure later in 2026. That transition is expected to provide full data residency, keeping user interactions within Synology’s own secure ecosystem.
“AI Advisor integrates over a decade of Synology’s AI expertise,” said Steven Liang, Manager of the Generative AI Application Group at Synology. “With an agent-as-tool design, dynamic knowledge injection, context optimisation, and a continuous evaluation pipeline, AI Advisor delivers accurate, high-quality responses and continuously refines itself. These innovations will extend across Synology product lineup, advancing our vision of secure, intuitive solutions.”
Synology’s emphasis on infrastructure ownership places the assistant closer to a controlled support system than a general-purpose chatbot. The company is presenting AI Advisor as a way to improve technical guidance while keeping the underlying model and user interactions within its own environment.
From product selection to support
AI Advisor also integrates with Synology’s NAS Selector and NVR Selector tools, allowing users to move from an initial query into preliminary sizing and product recommendation workflows.
This is aimed at users assessing deployment needs before purchase, particularly where product choice depends on storage, surveillance, or infrastructure requirements. Instead of leaving users to navigate separate product pages and documentation, the assistant is designed to understand the intent and context of each query before directing them to relevant support articles, downloads, or configuration guides.
The result is a guided path from question to implementation. For prospective buyers, that could mean faster early-stage product selection. For existing users, it could mean quicker access to the right technical document or setup resource.
Website update adds accessibility support
AI Advisor arrives alongside a broader Synology website update that adds support for global web accessibility standards. Synology said the update is intended to provide a more inclusive and user-friendly experience for audiences worldwide.
The company did not state specific accessibility standards or provide further details on the dedicated Synology infrastructure planned for later in 2026.
