Meta’s social media app, Threads, continues to make waves, climbing to the top of the iOS download charts in September. According to the latest data from AppFigures, the app has gained significant traction despite a general slowdown in overall app downloads during July and August.
Threads hold strong in download rankings
The rise in Threads downloads demonstrates that Meta’s Twitter-like platform is capturing attention. However, this download increase only automatically translates to more active users. It’s possible that many people are downloading the app out of curiosity and may not stay long-term. Nonetheless, the continued growth shows that Meta is on the right track with its Twitter alternative.
One key factor contributing to Threads’ success is Brazil’s ban on X (formerly known as Twitter). This development led to a surge in downloads of Threads and Bluesky, another decentralised social app, in the region. The Brazil ban was a significant boost, but it’s important to note that Threads only moved up one spot to number five in the overall download rankings. While it’s not an unprecedented leap, Threads’ steady position in the charts bodes well for its prospects.
X faces challenges following rebrand
In contrast, X, rebranded from Twitter, needs help capturing new users’ attention. Currently, X ranks 42nd in the U.S. iOS download charts. Despite Elon Musk’s rebranding efforts, X hasn’t been able to generate the same level of excitement. Some have suggested this is because X is an established app that most users already have, whereas newer apps like Threads benefit from curiosity and fresh installs.
The truth shall set you free https://t.co/wY4ehxETYz
— Elon Musk (@elonmusk) October 7, 2024
This theory doesn’t hold much weight when considering apps like Facebook and Instagram, which continue to dominate the charts despite their age. However, X’s classification as a “News” app in the iOS store, a holdover from previous Twitter management, may hurt its appeal. X cannot be classified as a news app on the Google Play Store because it relies heavily on user-generated content (UGC), making it more accurately a social media platform.
The future of Threads and X
Threads is now approaching 200 million users, directly competing with X in the real-time social media space. However, Threads faces challenges ahead, particularly with X’s deeply embedded user base and its aversion to political content. Many of X’s most active communities, especially those tied to political discussions, are unlikely to shift to Threads any time soon.
You’re absolutely right @XNews. 250 million people use X every day. 550 million people visit the global town square every month.
— Data (@XData) March 18, 2024
On average, users spend 30 minutes a day on X. https://t.co/RoEX4RzIxL pic.twitter.com/L9mkoWll44
The upcoming U.S. election could be a pivotal moment for both platforms. If Donald Trump wins, X might gain new life, and Elon Musk will likely find fresh ways to support the app. A Trump presidency would ensure a continued focus on politics, driving higher engagement on X. On the other hand, if Kamala Harris wins, the political landscape may shift, creating an opportunity for Threads to thrive as political conversations move into the background.
Threads may not yet be ready to dethrone X, but with steady growth and potential shifts in user preferences, it could become a major player in the real-time social space.
