Which company logo attributes correlate with success? [Infographic]

by Simon Cohen

A logo is like the face of a company. It’s the first impression, a greeting, and also it’s got energy. The logo might not be a stand-alone success indicator, but it certainly doesn’t hurt to have a thoughtful, eye-catching design, especially if you’re an early stage company attempting to break into a competitive space.

You might notice that you’re able to instantly identify a business by merely looking at its logo, even if their name isn’t a part of it. Perhaps you also can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the company before. The use of symbols is a succinct and smart way of communicating information about your business.

Markets and trends are always evolving; therefore the folks at SmartSign analyzed over 2,000 logos from the Inc. 5000 List of America’s Fastest Growing Companies, looking at common attributes that successful companies possess.

Which company logo attributes correlate with success - Infographic

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