Zoom has officially rebranded itself, moving from “Zoom Video Communications Inc.” to “Zoom Communications Inc.” The shift reflects its transition into an “AI-first work platform for human connection.” CEO Eric Yuan announced this in a blog post and outlined the company’s focus on delivering “modern, hybrid work solutions.” The change significantly departed from its pandemic-era image, where Zoom was almost synonymous with video conferencing.
In 2020, Zoom skyrocketed in popularity as millions relied on its video services to stay connected during lockdowns. However, with the return to office work and increasing competition from giants like Google, Microsoft, and Slack, Zoom has had to adapt to stay relevant.
From video conferencing to AI-first innovation
At its peak, Zoom saw remarkable growth, with its revenue quadrupling in 2020. However, by early 2022, the landscape had shifted. Companies like Zoom, Netflix, and Peloton, which had thrived during the pandemic, began to experience a sharp decline in growth. Analysts, including Wedbush’s Dan Ives, foresaw this drop-off, and Zoom’s fortunes were no exception.
Allow us to reintroduce ourselves. Today, we are officially dropping “video” from our legal name and will be known simply as Zoom Communications, Inc. ➡️ https://t.co/CzFOwgXd0w
— Zoom (@Zoom) November 25, 2024
📌 The context: Although you may know Zoom as "Zoom,” until today our official legal name was "Zoom… pic.twitter.com/IUrk1Ggbbj
To combat this, Zoom expanded beyond video meetings and introduced new tools to provide a comprehensive communication experience. Its evolution began with the launch of Zoom Team Chat, which set the stage for its broader Zoom Workplace suite. This suite now rivals offerings from Google and Microsoft, featuring productivity apps, business email clients, and collaboration tools.
Yuan has consistently emphasised the role of artificial intelligence in the company’s future. During a summer appearance on the Decoder podcast, he spoke about the potential of AI to simplify work processes:
“Today, we all spend a lot of time making phone calls, joining meetings, sending emails, deleting spam, and replying to messages. How do we leverage AI and Zoom Workplace to automate that kind of work fully? That’s something very important for us.”
AI-powered tools to redefine work
Zoom’s AI capabilities took centre stage in October with the launch of its AI Companion 2.0. This upgraded tool includes advanced features for summarising information and providing real-time assistance. Yuan envisions a future where AI will play an even larger role, describing plans for a “digital twin” — a fully customisable assistant equipped with institutional knowledge.
This AI-driven transformation aims to revolutionise the workweek. Yuan claims the advancements could “free up a whole day’s worth of work,” potentially enabling professionals to adopt a four-day workweek.
As Zoom continues to redefine itself, its focus on AI reflects its commitment to evolving with the times. By moving beyond its video roots, the company is positioning itself as a key player in the future of hybrid and AI-driven workspaces.
