As digital marketers, we are always challenged to our limits to find creative and practical solutions to produce results for our clients. Here is a series of handpicked quotes to inspire your digital marketing journey in 2016.
#1. Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
#2. Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.
#3. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
#4. It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
#5. If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
#6. We want to know what consumers are looking for, what their values are, and how we can meet their needs. It’s not just about big data; It’s about translating that into truth.
#7. Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
#8. Good marketing makes the company look smart. Great marketing makes the customers feel smart.
#9. Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.
#10. Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.
#11. The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
#12. The internet makes money for you when you build something that is real and when it matters to people!
#13. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.
#14. Marketers need to build digital relationships and reputation before closing a sale.
#15. Content builds relationships. Relationships are built on trust. Trust drives revenue.
#16. The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.
#17. Traditional marketing talks at people. Content marketing talks with them.
#18. The best marketing doesn’t feel like marketing.
#19. Marketing without data is like driving with your eyes closed.
#20. Nothing influences people more than a recommendation from a trusted friend.