20 Digital Marketing Quotes for 2016

by Vincent Wee

As digital marketers, we are always challenged to our limits to find creative and practical solutions to produce results for our clients. Here is a series of handpicked quotes to inspire your digital marketing journey in 2016.

#1. Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

#2. Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

#3. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

#4. It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

#5. If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

#6. We want to know what consumers are looking for, what their values are, and how we can meet their needs. It’s not just about big data; It’s about translating that into truth.

#7. Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

#8. Good marketing makes the company look smart. Great marketing makes the customers feel smart.

#9. Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

#10. Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.

#11. The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’

#12. The internet makes money for you when you build something that is real and when it matters to people!

#13. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.

#14. Marketers need to build digital relationships and reputation before closing a sale.

#15. Content builds relationships. Relationships are built on trust. Trust drives revenue.

#16. The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.

#17. Traditional marketing talks at people. Content marketing talks with them.

#18. The best marketing doesn’t feel like marketing.

#19. Marketing without data is like driving with your eyes closed.

#20. Nothing influences people more than a recommendation from a trusted friend.

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