Apple has officially opened its online store in Saudi Arabia, allowing customers in the kingdom to browse and buy Apple products directly through the company’s website for the first time. The launch, announced on Tuesday, marks a significant expansion of Apple’s operations in the region and is expected to be followed by the introduction of physical retail locations.
Online sales and support are now available in Arabic
With the new online store, Apple customers in Saudi Arabia can now shop directly from the tech giant’s website, accessing the full range of Apple products, including iPhones, iPads, Macs, and accessories. Until now, Saudi users could only purchase Apple products through authorised third-party resellers.
As part of the new launch, Apple is offering customer support in Arabic, along with Arabic-language engraving options for eligible products, providing a more localised experience for users in the country. In addition, Apple has made its Store app available to Saudi users, allowing them to shop on the go with the same features found in other countries.
The company has also announced plans to open its first brick-and-mortar Apple Store in Saudi Arabia in 2026, further solidifying its presence in the market.
Expansion reflects growing tech investment in the region
Apple’s move is part of a broader trend among global technology companies that are expanding their operations in Saudi Arabia, despite international concerns regarding the kingdom’s human rights record. The country has been investing heavily in tech infrastructure and partnerships, positioning itself as a future hub for innovation in the Middle East.
In May, during a visit to the region by former US President Donald Trump, Saudi Crown Prince Mohammed bin Salman announced the launch of a new artificial intelligence company called Humain. The company is owned by the kingdom’s Public Investment Fund (PIF), which has played a central role in funding Saudi Arabia’s Vision 2030 plan aimed at economic diversification.
On the same day as the Humain announcement, several major American tech firms, including Amazon, Google, Nvidia, and AMD, revealed significant multi-billion-dollar partnerships with the Saudi state-backed firm. These deals highlight a growing willingness among US tech giants to deepen their commercial ties with Saudi Arabia despite political and ethical concerns voiced by international watchdogs.
Local customers gain greater access to the Apple ecosystem
By launching its online store in Saudi Arabia, Apple has opened the door for local consumers to engage more directly with its ecosystem. The availability of Arabic language support and services is expected to make a significant difference for users in the region, many of whom have long relied on third-party vendors for Apple products and after-sales service.
Although Apple’s App Store has been accessible in Saudi Arabia for years, the ability to purchase products directly from Apple is a major step forward. It provides customers with the full Apple retail experience, including the company’s packaging, warranty services, and customisation options, which are not always available through authorised resellers.
With plans underway for a physical Apple Store in 2026, Apple’s investment in Saudi Arabia appears set to grow steadily in the coming years, giving the company a more direct relationship with customers in one of the Middle East’s largest markets.
